Latest from Hyundai, Tesco Mobile, Virgin Media, Uber and Brexit

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Campaign: Brands June 09, 2016

Brand news and analysis, powered by Marketing Latest David Cameron: Staying in EU is good for British brands as well as Brand Britain David Cameron In an exclusive piece for Campaign, the prime minister issues a rallying cry to the industry to back "remain" in EU vote. Hyundai stays on the ball to stand out at Euro 2016 Simon Gwynn As advertisers compete for some Euro 2016 glory, official sponsor Hyundai is hoping its ambitious FanDome experience has what it takes to make the brand stand out from the crowd. Tesco Mobile offers £3 off bills for viewing ads Daniel Farey-Jones Brands including McDonald's and British Airways are set to take advantage of the first advertising service launched by Tesco Mobile, which offers an alternative to other mobile network business models such as O2's Weve and Three's proposed ad-blocking service. Listen to the Marketing Mind podcast: the marketing engine behind Brexit Shona Ghosh This month's episode of the Marketing Mind sees the Campaign team discussing the political and marketing tactics behind the Leave and Remain campaigns ahead of the referendum on the UK's membership of the EU. Talking yourself out of a job Maisie McCabe Sometimes people do their jobs so well that the end result is they don't have one any more. Cameron urges UK advertisers to 'make voice heard' by backing Remain in EU vote Gideon Spanier David Cameron has called on the advertising and marketing industries to "make their voice heard" by backing Remain in the EU referendum because it will be "good for British brands and for Brand Britain". Vote Leave, agencies and brands react to Cameron Gideon Spanier David Cameron's rallying cry to the advertising and marketing industries to speak out in favour of staying in the European Union has been welcomed by business leaders and advertising chiefs. WFA urges advertisers to take action over ad fraud Daniel Farey-Jones Further evidence of advertisers' growing concern about how their media budget is spent came this week as the World Federation of Advertisers called on members to act over ad fraud. Virgin Media signs first Premier League sponsorship with Southampton FC Shona Ghosh Virgin Media is upping its ties to the Premier League with a three-year shirt deal with Southampton. Brands warned of dangers of publishing misleading social media content Khidr Suleman Fake reviews and misleading claims on social media are on the rise and companies are increasingly at risk of severe legal, financial and reputational damage, according to a new report from The Chartered Institute of Marketing (CIM). Warner Bros promotes Polly Cochrane Daniel Farey-Jones Warner Bros, the studio behind the Harry Potter films, has promoted its chief UK marketer Polly Cochrane from senior vice-president to executive vice-president as part of changes to its management. Why brands can't afford to ignore 'Uber's children' Helen Hoddinott Brands now have the potential through technology to fulfil consumers' needs at every point throughout the customer experience. And a new wave of users is expecting brands to do just that. According to industry heads speaking at SYZYGY's Digital Innovation Day, marketers can't afford to respond with anything but brilliance. Promoted Thinkboxes winner: Boots No7 Thinkbox Winner for March/April 2016 No programmatic, no problem: the future of automated marketing is here Presented by Appnexus & Campaign There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work.             Campaign Jobs EU Marketing Manager- Fixed term contract 12-13 months competitive Spectrum Brands, West Byfleet, Surrey Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire European Category & Instore Executive for Companion Animal Competitive Spectrum Brands, UK Office: Surrey/ Middlesex Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater)

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