Volkswagen awards £2bn global media account to PHD; Cristiano Ronaldo body swaps in Nike's Euro 2016 blockbuster; Britain Stronger In Europe kicks off above-the-line push

View in web browser | Add to safe senders list

Campaign 18:05 June 13, 2016

The five things you need to know today Most read Volkswagen awards £2bn global media account to PHD Gideon Spanier PHD has triumphed in the race to win Volkswagen Group's estimated £2 billion global media planning and buying account. Tech Why marketers should welcome our new robot overlords Martin Harrison I have a suspicion that algorithms are better at the things brands are supposed to be good at than brands are themselves, writes Martin Harrison, head of strategy at Huge. Advertising Cristiano Ronaldo body swaps in Nike's Euro 2016 blockbuster Unruly Nike has already made a sweeping global epic and a gritty prison drama. It's even made a Pixar film. Now it can add to that list a spin on Disney's Freaky Friday, starring Cristiano Ronaldo. Marketing Nuclear family fallout: Brands are missing a quiet revolution Nicola Kemp The family unit has changed dramatically in recent decades but brands remain wedded to the ideal of a nuclear family that no longer exists. In doing so, they are ignoring the realities of a significant number of consumers. Media OMD UK retains £10m NSPCC media account after review Gideon Spanier OMD UK has fought off rivals to retain the estimated £10 million media planning and buying account for NSPCC in a competitive pitch. Promoted Why structured data is the marketer's silver bullet Christi Olson, Microsoft Bing Ads With structured data, real-time, personalised marketing is here, and it's going to change the search space forever Also in the news Britain Stronger In Europe kicks off above-the-line push Britain Stronger In Europe has launched its first ad by M&C Saatchi since appointing the agency last month. Microsoft to buy LinkedIn in $26bn deal Microsoft will buy LinkedIn in a $26bn deal, the software giant has announced. TfL bans 'unrealistic' body image ads on the Tube Ads seen to be promoting unhealthy or unrealistic body shapes, like Protein World's notorious 'Beach body ready' campaign, will be banned on Transport for London sites from next month, London Mayor Sadiq Khan has said. The state of marketing leadership Presented by Campaign & Salesforce How are senior-level marketers redefining success? Campaign Jobs Media Account Director - INDEPENDENT AGENCY! £55k Dot-Gap, London (Central) Managing Director - Integrated Agency £80-100k plus benefits depending on experience JEFFERSON, Hampshire / Berkshire borders Business Development UK Lead £4000.00 - £55000 per annum + Benefits Ultimate Asset, London Managing Partner - Media Division £95000 - £115000 per annum + Great Agency Benefits Ultimate Asset, London Senior Planner £60000 - £70000 per annum The Great & The Good, London Business Reinvention Manager / Director £70 - £90K + benefits Rare Selection, London (Central), London (Greater) Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000