Uber launches first major UK campaign, Yorkshire Tea picks new agency, Best interactive ads

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Campaign: Agencies June 03, 2016

Latest Uber tells story of drivers and riders in first major UK ad campaign Simon Gwynn Uber is moving onto the next stage of its marketing life cycle, according to its marketing lead, as the company launches its first major ad campaign in the UK. Yorkshire Tea owner picks Lucky Generals as ad agency Omar Oakes Taylors of Harrogate, the owner of the Yorkshire Tea brand, has appointed Lucky Generals as its new ad agency as a new marketing director comes into place. ANA report into agency rebates expected today Gurjit Degun The Association of National Advertisers, the US trade body, is expected to reveal a lack of transparency between ad agencies and media shops and their clients today. EE brand director Spencer McHugh to leave after 13 years Simon Gwynn EE's long-serving brand director, Spencer McHugh, is to leave the business at the end of July. Sorrell faces biggest pay revolt since 2012 over £70m package Gideon Spanier Sir Martin Sorrell is facing the biggest rebellion against his pay since 2012 as it is thought 30% of WPP shareholders could oppose his £70m package. Interactive advertising: six brands that got it right Alex Player Campaign's Alex Player rounds up the most innovative ads using interactive video, from a racing adventure to a dancing man in a tongue costume. RBS moves CRM into Lida as part of customer-centric push Maisie McCabe The Royal Bank of Scotland Group has expanded its relationship with Lida, as it aims to position its customers at the centre of all of its communications. Sharing stories to inspire future female leaders Kate Magee Each year, Wacl gathers inspirational speakers to share the secrets of their success. On the Campaign couch: My client drives me insane Jeremy Bullmore How do I get along with a client who drives me insane? Why marketers are reclaiming the creative high ground and what it means for adland Sharon Whale The advertising agency model is irrevocably broken. It's time to stop attempting to paper over the cracks and instead, embrace the opportunity for collaboration, writes Sharon Whale. What's so special about start-up life? Laura Chamberlain It's the intensity of the close-knit and supportive team spirit that helps start-ups succeed against the odds, writes Laura Chamberlain. Wins this week: Nintendo, LinkedIn, Turkish Airlines and more Staff The7stars has won the media planning and buying account for Nintendo UK, following a competitive pitch. History of advertising: No 172: Craigslist Craig Newmark has always triggered extreme opinions. Promoted How to make programmatic work better: make it programmable Edward Craig Programmatic advertising is notorious for its over­complication, a problem that troubles some of the world's biggest marketers. Brian O'Kelley CEO at AppNexus is on a mission to streamline the industry... THE WORK Volvo "prologue" by Forsman & Bodenfors Swedish football star Zlatan Ibrahimovic tells his own origin story in a new campaign for Volvo's V90. BT "Behind the scenes - Alec Baldwin" by Abbott Mead Vickers BBDO Alec Baldwin is the latest celebrity to gently mock himself in a "behind the scenes"-style ad for BT. Trending Bodyform's bloody film aims to break 'last taboo' for women in sport Omar Oakes "No blood should hold us back" is the tagline for a bold new ad by Bodyform which aims to break the "last taboo" for women in sport. O&M London has a new gang in town Maisie McCabe Will O&M London's new leaders finally shed its image as a mere network offering, Maisie McCabe asks. Aerial Awards radio ad winner April 2016: Marmite 'The Mondays' by Adam&Eve/DDB Presented by Campaign & Radiocentre You'll either love it or you'll hate it.. This month's judge loved it and crowned it April's Aerials winner.  Campaign Jobs Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Country Lead - Norway Competitive+ Benefits Casumo, Malta (MT) Business Reinvention Manager / Director £70 - £90K + benefits Rare Selection, London (Central), London (Greater) Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) IT Programme Senior Design Lead £47,903 -£55,015 HMRC, Newcastle, Newcastle Upon Tyne IT Programme Design Lead £35,409 - £39,842 HMRC, Newcastle, Newcastle Upon Tyne Designer Competitive BBC, London (Central), London (Greater) Digital Designer Competitive Three, Maidenhead, Berkshire Creative Content Lead £40,029 - £47,653 per annum Unicef UK, London (Central), London (Greater) Creative Campaigns Manager 25-30K depending on experience Deliveroo, London (Central), London (Greater)

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