Latest from EE, Ladbrokes, Uber, Direct Line, Sainsbury's, KitKat and BHS

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Campaign: Brands June 03, 2016

Brand news and analysis, powered by Marketing Latest EE brand director Spencer McHugh to leave after 13 years Simon Gwynn EE's long-serving brand director, Spencer McHugh, is to leave the business at the end of July. The FA picks Ladbrokes as official betting partner Omar Oakes Ladbrokes will replace William Hill to become the new official betting partner of The Football Association in a long-term deal. Uber tells story of drivers and riders in first major UK ad campaign Simon Gwynn Uber is moving onto the next stage of its marketing life cycle, according to its marketing lead, as the company launches its first major ad campaign in the UK. Direct Line marketing chief: Leadership means putting your head where it hurts Mark Evans Evans is chief marketing and communications officer at Direct Line Group. He joined the insurer in 2012, having previously been head of customer management, retail banking and wealth management at HSBC UK. Sainsbury's Eyre: There's more to your career than serendipity Rachel Eyre Be brave, be nice and bounce back, says Rachel Eyre, head of marketing propositions at Sainsbury's. Sugar tax won't transform habits: brands must take the lead Eve Dixon Consumers are increasingly concerned about the sugar content of food - but appreciate transparency from brands, says Eve Dixon, FMCG managing director at TNS. Interactive advertising: six brands that got it right Alex Player Campaign's Alex Player rounds up the most innovative ads using interactive video, from a racing adventure to a dancing man in a tongue costume. Akon and 50 Cent steal the show in top 5 global branded videos from May Be On Creating meaningful change through technology is a concurrent theme in May's top five global videos, which also feature rappers Akon and 50 Cent. KitKat's Virtual Vending Machine hosts inter-campus staring competition Be On KitKat invited students to take part in an interactive staring contest with a very special vending machine. BHS facing final days after last ditch rescue plan falls apart Simon Gwynn BHS is likely to disappear from Britain's high streets after administrators confirmed the business would go into liquidation. Wins this week: Nintendo, LinkedIn, Turkish Airlines and more Staff The7stars has won the media planning and buying account for Nintendo UK, following a competitive pitch. Promoted Voice search is taking over: an instant guide to marketing's new frontier Christi Olson, search evangelist Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make Three ways to ensure your ads are seen Presented by Campaign & comScore Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it         Campaign Jobs EU Marketing Manager- Fixed term contract 12-13 months competitive Spectrum Brands, West Byfleet, Surrey Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough

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