Tuesday, 21 June 2016

Vodafone boss: UK must stay in EU to have a say in the digital single market + more from M&S, Nissan and Royal Mail

Campaign: Brands

Campaign: Brands
June 21, 2016
Brand news and analysis, powered by Marketing

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Vodafone boss: UK must stay in EU to have a say in the digital single market
Vodafone boss: UK must stay in EU to have a say in the digital single market

Simon Gwynn

Britain risks being left out of a huge new single market in digital services if it votes to quit the EU on Thursday, Vodafone's chief executive has warned.

M&S CEO's pay package shows confidence in the brand
M&S CEO's pay package shows confidence in the brand

Helen Edwards

How strong is the M&S brand? Just look at its new CEO's salary.

'Brands must have the confidence to sack some customers,' says M&S loyalty chief
'Brands must have the confidence to sack some customers,' says M&S loyalty chief

Gemma Charles

Marks & Spencer's global loyalty boss has urged brands to be clear on what they stand for and "sack" some customers in the process.

Disconnect to reconnect: putting the human back into advertising
Disconnect to reconnect: putting the human back into advertising

John Murphy

John Murphy, a semiotician and cultural insight strategist at Simpson Carpenter, argues how brands can win by tapping into cultural tensions.

First M&C Saatchi campaign for Royal Mail puts redirection service in the spotlight
First M&C Saatchi campaign for Royal Mail puts redirection service in the spotlight

Simon Gwynn

M&C Saatchi has unveiled its first work for Royal Mail since winning the account last June.

Nissan takes action against Vote Leave over 'false representation' in Brexit flyer
Nissan takes action against Vote Leave over 'false representation' in Brexit flyer

Simon Gwynn

Nissan is taking legal action against the official pro-Brexit campaign, Vote Leave, after it used the car brand's logo on a leaflet calling on voters to ditch the EU in Thursday's referendum.

David Beckham urges UK to remain in the EU
David Beckham urges UK to remain in the EU

Khidr Suleman

Former England captain and Manchester United star David Beckham has come out in favour of remaining in the EU ahead of voting in the referendum which takes place on Thursday (23 June).

Professor Green on the secret to great videos
Professor Green on the secret to great videos

Staff

Rap artist and songwriter Professor Green warned marketers not to underestimate their audience when making video content with artists.

Day 27: 7 of the most memorable talks at Cannes
Promoted
Day 27: 7 of the most memorable talks at Cannes

Since 1991, the Cannes Lions stage has played host to celebrities, thinkers and even presidents. We've rounded up the most thought-provoking talks

Deadline extended: Can you dream up The Ultimate Canvas?
Deadline extended: Can you dream up The Ultimate Canvas?

Staff

Campaign, Primesight and Talenthouse are on the look-out for the next brilliant large-format creative with a campaign calling on creatives to dream up their "Ultimate Canvas". The deadline has now been extended to 1st July.

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