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Campaign: Brands June 02, 2016

Brand news and analysis, powered by Marketing Latest O2 changes strategy with 'More for you' positioning Sarah Shearman O2 has unveiled its "More for you" strategy, backed by a multimillion-pound campaign from VCCP, that departs from its "Be more dog" work. Marketers urged to fight procurement on agency fees Kate Magee Brand marketers need to "wrestle back control" of their departments from procurement to stop the erosion of agency fees "killing the sector", the boss of the Marketing Agencies Association has warned. Magners hopes to kickstart brand's fortunes with 'authentic' summer campaign Omar Oakes and Helen Hoddinott Magners is paying tribute to "authentic" musicians in its new ad to support its multimillion pound relaunch of the brand. McWhopper mash-up: How Y&R and Burger King made an unlikely peace symbol Kate Magee There are big ideas and there are whopping ideas. Kate Magee meets the brains behind one such campaign that made both agency and client top dogs at D&AD. Want to make it in the C-suite? Be yourself Gemma Charles Hello there. This is the fourth edition since Campaign and Marketing teamed up and my first column, so I hope it's not too late to issue a welcome. Chris Clark to depart HSBC after 15 years Omar Oakes Chris Clark, the global head of marketing and corporate sustainability at HSBC, is set to leave the banking giant. Aviva's CMO on why disruption needs CEO support and the brand's digital journey Gemma Charles Jan Gooding, the group brand director of Aviva, has lifted the lid on the "radical" brand transformation journey undertaken by the insurance brand to arrive its "Good thinking" positioning. Meantime takes London craft beer to the provinces in epic campaign Simon Gwynn For the last fifteen years, it has been time for a pint, and now it's time to hit the road: London's Meantime Brewery is undertaking a six-month creative initiative in six cities across the UK in a bid to grow its presence outside the capital. EC plans increase in number of TV ads shown in primetime Simon Gwynn Industry leaders argue that viewers could be put off by more commercials during peak time, while fewer ads on daytime TV could deter some advertisers. Promoted Voice search is taking over: an instant guide to marketing's new frontier Christi Olson, search evangelist Search guru Christi Olson on why your voice is the new keyboard - and the three changes marketers need to make Three ways to ensure your ads are seen Presented by Campaign & comScore Ad blocking, ad fraud and low viewability present challenges to both advertisers and publishers. Here's what you can do about it         Campaign Jobs Senior Account Manager - sales promotions agency £40-50k plus benefits JEFFERSON, London (Central), London (Greater) International Account Director £45k Dot-Gap, London (Central) Senior Business Development Manager - Digital Agency £45-55k with OTE £60-70k (NEG) JEFFERSON, London (Central), London (Greater) SENIOR ACCOUNT EXECUTIVE £20000 - £24000 per annum Live Recruitment, Manchester Business Director - LONDON to £80,000 JEFFERSON, London (Central), London (Greater) Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT)

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