Marketer 'clearout' at Paddy Power Betfair + latest from Cannes, AMV BBDO, Adam & Eve/DDB and Google

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Campaign: Brands June 23, 2016

Brand news and analysis, powered by Marketing Latest Marketer 'clearout' at Paddy Power Betfair Shona Ghosh Paddy Power Betfair has axed a number of jobs in its marketing department after Paddy Power and Betfair completed their £5bn merger in February. Retailers turn focus to loyalty schemes for the digital age Simon Gwynn Industry research suggests that more than 90% of consumers use loyalty cards at least once a month, but that almost a third don't have their card with them when they reach the till. Final referendum activity sees clarion call for British grit... and satirical tattoo parlour Simon Gwynn M&C Saatchi unveiled a final ad for the Conservatives In campaign, while Saatchi & Saatchi has been offering free ink to emphasise the permanence of the decision facing Britain today. EU referendum campaigns' most memorable ads Omar Oakes As the UK decides whether to continue or end its membership of the European Union, Campaign has collected the most memorable ads from the campaign. Exclusive: Brands' lack of purpose endangers consumer relationships, Edelman reports I-Hsien Sherwood Global survey says customers expect a lot more than a simple transaction: They want meaningful action AMV BBDO and Adam & Eve/DDB in battle of the Christmas ads in Film Lions Simon Gwynn Abbott Mead Vickers BBDO and Adam & Eve/DDB lead the pack for UK agencies in the Film Lions, with their respective Christmas ads for Sainsbury's and John Lewis among the nominations. The creative crash: IPA report uncovers disturbing trends Peter Field A shift to short-termism and a drop in budgets in the wake of the global economic crisis are eroding the link between creativity and effectiveness. Peter Field explains the disturbing findings of a new IPA report Unilever's Goldstone joins brand advisor Jon Goldstone, Unilever's global marketing vice-president for baking, cooking and spreads, has left the company to join brand coaching network Brandgym as its eighth partner. Short-termism and budget cuts imperilling creativity Sandra Halliday Short-termism and budget cuts are eroding the link between creativity and effectiveness, according to a new IPA report, Selling Creativity Short. Google wins Innovation Lion at Cannes for AlphaGo Omar Oakes Google Deepmind has won the Grand Prix at Cannes for Innovation for its board game-beating computer program, AlphaGo. UK takes 23 shortlists in Entertainment Lions Gurjit Degun The UK has picked up 23 shortlists in the Entertainment Lions at the International Festival of Creativity in Cannes today. Promoted 10 things not to miss in Cannes Hill+Knowlton Strategies Lions Health has kicked off in Cannes, and we've picked the top ten things we're looking forward to seeing at this year's event. Promoted Day 16: Six people you'll meet at Cannes Lions Antje Derks As adland prepares to descend on Cannes, we've created this handy spotter's guide... Campaign Jobs Global Digital Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Senior Product Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Digital Marketing Manager Competitive HSBC, Birmingham, West Midlands Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Publicity Manager Competitive NBC Universal Networks International, London (Central), London (Greater) Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Head of Marketing and Communications SALARY c50k Arts University Bournemouth, Bournemouth Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands

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