Uber unveils first major UK ad campaign; The BR Digital Awards 2016; Snapchat overtakes Twitter in daily usage

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Campaign 18:05 June 03, 2016

The five things you need to know today Most read Uber tells story of drivers and riders in first major UK ad campaign Simon Gwynn Uber is moving onto the next stage of its marketing life cycle, according to its marketing lead, as the company launches its first major ad campaign in the UK. Tech Snapchat overtakes Twitter in daily usage Gurjit Degun Snapchat has overtaken Twitter in terms of daily usage with 150 million users on the photo-messaging app every day. Advertising Yourfuture lands the Grand Prix at the BR Digital Awards 2016 Staff Yourfuture, part of MRM Meteorite, took home the Grand Prix for its work with Dulux Amazing Space at the BR Digital Awards at the Hilton London Bankside last night (2 June). Marketing Why marketers are reclaiming the creative high ground and what it means for adland Sharon Whale The advertising agency model is irrevocably broken. It's time to stop attempting to paper over the cracks and instead, embrace the opportunity for collaboration, writes Sharon Whale. Media Sorrell faces biggest pay revolt since 2012 over £70m package Gideon Spanier Sir Martin Sorrell is facing the biggest rebellion against his pay since 2012 as it is thought 30% of WPP shareholders could oppose his £70m package. Promoted April's Aerial Awards winner: Adam&Eve/DDB for Marmite Staff Also in the news Lessons learned from McDonald's first Facebook Live video The fast-food chain, long worried about negative commenters, decided to roll the dice on a Bob Ross-style video last week incorporating questions from consumers. Here's what it learned #VoteyMcVoteFace, and how not to reach the youth of today The European referendum is highlighting the need to encourage young people to engage with the political debate, and inspire them to vote, writes Joe Wade. Akon and 50 Cent steal the show in top 5 global branded videos from May Creating meaningful change through technology is a concurrent theme in May's top five global videos, which also feature rappers Akon and 50 Cent. 'Dull, drab and uninspiring' (said no one at C2 Montréal) Presented by Campaign & C2 Montreal We asked people attending C2 to describe the conference experience in three words. Here's what they said... Campaign Jobs ACCOUNT DIRECTOR - Social Marketing Agency - South West London - £40-43k £40-43k Judi Patton, London (South), London (Greater) Head of Insight £70,000-£90,000 per annum + benefits Stonor, Berkshire Social Strategist £70k Dot-Gap, London (Central) Digital Transformation Director £100,000 - £120,000 per annum + car + bonus + excellent benefits Jarlett de Grouchy, London UK Ireland Product Manager Competitive Spectrum Brands, Failsworth, Manchester ACCOUNT MANAGER x 2 - EXPERIENTIAL agency - salary dependent on experience. dependent on experience Judi Patton, London (Greater) Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater)

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