Exterion Media owner mulls stock-market float, B&Q owner in media review, YouTube has wider mobile reach

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Campaign: Media June 16, 2016

Media news and analysis, powered by Media Week Latest Owner of Exterion Media mulls £1bn stock-market float Gideon Spanier Platinum Equity, the private-equity owner of Exterion Media, is considering a stock-market flotation for the out-of-home media company in a move that could pave the way for long-awaited consolidation in the sector. B&Q parent in £60m review as part of cost-cutting drive Gideon Spanier Kingfisher, the home-improvement retailer, is poised to review its media buying arrangements across Europe as part of a consolidation after reporting flat profits for last year. YouTube reaches more younger audiences on mobile than ITV Omar Oakes YouTube reaches more 16-34-year-olds in the UK on mobile than ITV or Channel 4, new research suggests. WPP investors want more clarity on Sorrell succession Gideon Spanier WPP chairman Roberto Quarta is under growing pressure from shareholders to give them more clarity about the succession strategy for Sir Martin Sorrell, even though the 71-year-old chief executive has no plans to step down. Kellogg picks agencies for media and digital Gurjit Degun Kellogg has retained Carat and iProspect for its European media business and moved its digital business to DigitasLBi from Isobar. Brands can now target by emoji on Twitter Shona Ghosh The death of the written word continues apace, with Twitter giving brands the ability to build campaigns targeted by emoji. Three's ad-blocking trial kicks off as UK usage rises to 24% Shona Ghosh Three ran its ad-blocking trial on a select number of UK customers yesterday (15 June), in partnership with Israeli start-up Shine. Amazon launches Audible media pitch Gurjit Degun Audible, Amazon's audiobooks platform, is looking to consolidate its media activity into one agency. No ceasefire in sight in advertiser/agency cold war Gideon Spanier US advertisers rolled the grenade but did not pull the pin. Now buys stake in Lauren Laverne's The Pool Gurjit Degun Now has taken a minority stake in The Pool, an online magazine aimed at women that was co-founded by Lauren Laverne. Things we like: Broadcasters using VR and brands fighting ad-blocking Staff The BBC released virtual-reality content, while Tesco Mobile is paying customers to watch extra ads. Promoted Why structured data is the marketer's silver bullet Christi Olson, Microsoft Bing Ads With structured data, real-time, personalised marketing is here, and it's going to change the search space forever Promoted The Digital Revolution: Are you keeping up with the pace of change? Campaign in partnership with Kingpin Let us know how you're staying ahead of the curve in today's rapidly evolving marketplace Campaign Jobs Global Digital Associate Director - Media Agency £40000 - £50000 per annum + Great Agency Benefits Ultimate Asset, West End Media Sales Account Manager up to 35k + commission Clear Channel UK, London (Central), London (Greater) Partnerships Account Manager Depending on Experience Brand and Deliver, London (Greater) Senior Account Director – Broadcast Around £60,000 Accord, London (Central), London (Greater) Agency Sales Account Manager, Jazz FM Excellent Salary + Commission Gail Still Consulting Ltd, Near Oxford Street, London Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Senior Marketing Executive £32,000 per annum Ball & Hoolahan, London Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough

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