Tuesday 14 June 2016

Channel 4 picks winner of £1m Superhumans prize; Should brands split media planning and buying?

Campaign: Media

Campaign: Media
June 14, 2016
Media news and analysis, powered by Media Week

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Should brands split media planning and buying?
Should brands split media planning and buying?

Gurjit Degun

Transparency concerns could lead to clients hiring separate planning and buying shops.

Maltesers and AMV BBDO win Channel 4's £1m Superhumans prize
Maltesers and AMV BBDO win Channel 4's £1m Superhumans prize

Omar Oakes

Channel 4 has selected Maltesers and Abbott Mead Vickers BBDO as the winners of its £1m prize for featuring disability in ad campaigns.

Apple breaks down walled garden by opening Siri and Maps to developers
Apple breaks down walled garden by opening Siri and Maps to developers

Shona Ghosh

Apple is famously controlling of the user experience, but the company appears to be rethinking a central tenet of its software philosophy as rivals steam ahead with AI, messaging and chatbots.

Microsoft to buy LinkedIn in $26bn deal
Microsoft to buy LinkedIn in $26bn deal

Omar Oakes

Microsoft will buy LinkedIn in a $26bn deal, the software giant has announced.

Contract killers: What the ANA report means for media agreements
Contract killers: What the ANA report means for media agreements

Martin Cass

If you treat your agency like a vendor, don't be surprised when they perform like one, writes the CEO of Assembly

Why structured data is the marketer's silver bullet
Promoted
Why structured data is the marketer's silver bullet

Christi Olson, Microsoft Bing Ads

With structured data, real-time, personalised marketing is here, and it's going to change the search space forever




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