Thursday, 30 June 2016

Latest from Bacardi, A&E/DDB, Burger King, Cannes, Brexit, Unilever, John Lewis & Groupon

Campaign: Brands

Campaign: Brands
June 30, 2016
Brand news and analysis, powered by Marketing

Latest

Former Bacardi global marketing boss Stella David rejoins spirits business
Former Bacardi global marketing boss Stella David rejoins spirits business

Simon Gwynn

Bacardi's former global marketing director, Stella David, has rejoined the company as a board director after seven years as chief executive of rival spirits company William Grant.

Online influencers issued new guidelines for branded content
Online influencers issued new guidelines for branded content

Omar Oakes

YouTube vloggers and other digital influencers must disclose all paid-for relationships clearly in any content they post, according to new international guidelines issues.

A&E/DDB and Burger King top Cannes Lions awards tables
A&E/DDB and Burger King top Cannes Lions awards tables

Gurjit Degun and Kim Benjamin

Adam & Eve/DDB and Burger King were the two big winners of the 2016 Cannes Lions International Festival of Creativity.

Cannes Lions 2016: The judges' verdict
Cannes Lions 2016: The judges' verdict

Staff

Jurors at this year's Cannes Lions International Festival of Creativity reflect on how their categories have evolved and the quality of 2016's entries and winners.

The Remain campaign ads that got away
The Remain campaign ads that got away

Staff

Several of the agencies involved in the Stronger In campaign for the EU referendum have shared some ad executions that never saw the light of day.

Emotion gave Leave vote the advantage
Emotion gave Leave vote the advantage

Alex Van Gestel

Something extraordinary has just happened. Emotion has been demonstrated to be the real winner in the Brexit debate, writes Alex Van Gestel.

Adspend takes hit after Brexit vote
Adspend takes hit after Brexit vote

Gideon Spanier

Marketers are braced for a major slowdown in spending in the wake of the Brexit result, with certain industries, such as housebuilding, cancelling media spend immediately.

A nation divided: Brexit findings so far
A nation divided: Brexit findings so far

Deborah Mattinson

Last week's result will have left the marketing and advertising industry shocked and surprised. How many people do you actually know who voted "leave"?

The EU referendum outcome marks the death of the experts
The EU referendum outcome marks the death of the experts

Charles Vallance

Like other seismic events, we'll remember where we were when Brexit happened.

Brexit pushes consumer confidence to lowest level since 2013
Brexit pushes consumer confidence to lowest level since 2013

Simon Gwynn

UK consumer confidence has crashed since last Thursday's referendum result, the latest data from YouGov's consumer confidence index shows.

Brexit: the industry view
Brexit: the industry view

Staff

Leading executives from the marketing and advertising industries share their views on the EU referendum result.

Unilever's pledge is just the beginning: it's time for us to represent the entirety of human experience
Unilever's pledge is just the beginning: it's time for us to represent the entirety of human experience

Catherine Hope

Unilever struck a blow for progressive thinking with its decision last week to ditch sexist ads for good. Now we need to make sure it's the start of something bigger, writes Naked Communications' associate creative director.

Manchester City becomes first football club to launch Facebook Messenger bot
Manchester City becomes first football club to launch Facebook Messenger bot

Shona Ghosh

Manchester City has become the first football club to launch a bot on Facebook Messenger, feeding fans news around the team.

John Lewis announces finalists for tech startup accelerator programme JLAB
John Lewis announces finalists for tech startup accelerator programme JLAB

Simon Gwynn

The creators of Marty the Robot, a programmable walking droid that helps kids to learn about coding, are among five tech startups chosen by John Lewis to participate in the third edition of the retailer's accelerator programme JLAB.

Tesco talks up fair deal for farmers with new guarantee on milk
Tesco talks up fair deal for farmers with new guarantee on milk

Simon Gwynn

Tesco has launched a new consumer guarantee across its fresh milk, emphasising the fair price it pays to dairy farmers.

Nurofen, erosion of trust and a headache for advertisers
Nurofen, erosion of trust and a headache for advertisers

Mike Colling

The ban against a Nurofen ad comes at a bad time for trust in the industry, says MC&C's Mike Collings.

Groupon launches first TV-led integrated campaign in UK
Groupon launches first TV-led integrated campaign in UK

Simon Gwynn

Groupon is launching its first TV-led integrated marketing campaign in the UK, "Sensational summer".

It's complicated: exploring brand-customer relationships
Promoted
It's complicated: exploring brand-customer relationships

How brands can discover the dynamics of their customer relationships

Beyond personalisation
Promoted
Beyond personalisation

Brand Republic Insight & Salesforce

The modern customer journey

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