Wednesday, 15 June 2016

More than 1 in 5 people use ad-blockers, Smart Energy GB to push smart meters, Most notable EU referendum ads

Campaign: Agencies

Campaign: Agencies
June 15, 2016

Latest

Publishers feel pinch as more than one in five globally use ad-blockers
Publishers feel pinch as more than one in five globally use ad-blockers

Sam Burne James

More than one in five people use ad-blockers in most major markets, with that number far higher among younger people, according to new academic research.

Smart Energy GB to launch national Gaz and Leccy TV spots
Smart Energy GB to launch national Gaz and Leccy TV spots

Sandra Halliday

Smart Energy GB has unleashed a major push to convince Britons of the value of smart meters with animated Gaz and Leccy characters starring in their first national TV campaign.

EU referendum campaigns' most memorable ads
EU referendum campaigns' most memorable ads

Omar Oakes

As the UK decides whether to continue or end its membership of the European Union, Campaign has collected the most memorable ads from the campaign so far.

UKTV Play launches integrated campaign
UKTV Play launches integrated campaign

Gurjit Degun

UKTV, which broadcasts Dave, W and Gold, has released its first major campaign to promote its video-on-demand brand UKTV Play.

DigitasLBi hires ECD for branded content and creative director
DigitasLBi hires ECD for branded content and creative director

Gurjit Degun

Scott Holmes, creative director for Europe at UM London, and Darren Wood, former senior art director at Critical Mass, have joined DigitasLBi as executive creative director for branded content, and creative director, respectively.

Colgate toothpaste ad not quite whiter than white, says ASA
Colgate toothpaste ad not quite whiter than white, says ASA

Simon Gwynn

An online ad for Colgate Max White One Optic wrongly gave the impression that the toothpaste delivered an immediate, major whitening effect, the Advertising Standards Authority has ruled.

New Facebook features help retailers connect ads with store visits
New Facebook features help retailers connect ads with store visits

Ilyse Liffreing

A store locator in the news feeds lets consumers find retailers, and a metric that tracks location data helps retailers follow consumers

Sir Ian McKellen and Graham Norton star in new Pride campaign
Sir Ian McKellen and Graham Norton star in new Pride campaign

Kate Magee

Pride in London has released a new ad campaign featuring Sir Ian McKellen and Graham Norton ahead of the event, which kicks off on 13 June.

Cannes Lions sees record 43,000 award submissions
Cannes Lions sees record 43,000 award submissions

Omar Oakes

More than 43,000 award submissions have been submitted for this year's Cannes Lions festival - a record number and 7% increase.

Last call for Cannes delegates who want vote in EU referendum
Last call for Cannes delegates who want vote in EU referendum

Kate Magee

Those off to the south of France next week have one more day to apply for a proxy vote.

In this town, it's who you know
Promoted
In this town, it's who you know

Caressa Douglas, BEN

The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand

THE WORK

Pride in London
Pride in London "No filter" by WCRS

Ian McKellen, Sophie Ward and Graham Norton are among the celebrities taking part in the Pride in London campaign, which encourages members of the LGBT+ community to express themselves with #nofilter.

Britain Stronger in Europe
Britain Stronger in Europe "Don't fuck my future" by Adam & Eve/DDB

Agency adam&eve/DDB has teamed up with Keira Knightley to create a campaign for the stay in Europe camp.

Dunkin' Donuts
Dunkin' Donuts "#WTFast" by DigitasLBi

I-Hsien Sherwood

DigitasLBi showcases online ordering app with a 120mph donut run

Whiskas
Whiskas "Kitty adventures" by AlmapBBDO

Whiskas has created Kitty Adventures, a children's ebook about a homeless cat looking for a family.

Trending

'Don't fuck with my future', celebrities warn in EU referendum ad
'Don't fuck with my future', celebrities warn in EU referendum ad

Omar Oakes

Keira Knightley, Vivienne Westwood and Lily Cole are fronting new ads encouraging voter turnout ahead of the EU referendum campaign, in which they say "it only takes five seconds to fuck with my future".

James Martin debuts in first Asda TV ads by Saatchi & Saatchi
James Martin debuts in first Asda TV ads by Saatchi & Saatchi

Daniel Farey-Jones

Saatchi & Saatchi's first work for Asda, also the debut of TV chef James Martin as the supermarket's frontman, shows him tackling summer occasions like a barbeque and a bike ride.

Watching you, watching me
Promoted
Watching you, watching me

Staff

The way teens stay connected has changed. Whether they're gaming, preparing food or creating their own music, teens enjoy opening up about their passions -- and others like to listen.

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