Thursday, 16 June 2016

Marketing Society Leader of the Year named, plus latest from UberEats, Amazon, Mulberry and Cannes 2016

Campaign: Brands

Campaign: Brands
June 16, 2016
Brand news and analysis, powered by Marketing

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Macrow named Marketing Society Leader of the Year
Macrow named Marketing Society Leader of the Year

Shona Ghosh

McDonald's UK chief marketing officer Alistair Macrow has won the prestigious Marketing Society Leader of the Year award.

Stonewall in hunt for ad agency as Pride unveils new campaign
Stonewall in hunt for ad agency as Pride unveils new campaign

Kate Magee

Stonewall, the biggest LGBT equality group in Europe, is on the hunt for a retained ad agency.

Uber takes on Deliveroo with London launch of food delivery service
Uber takes on Deliveroo with London launch of food delivery service

Simon Gwynn

Uber is entering the food delivery sector by introducing its app UberEats to London.

Three's ad-blocking trial kicks off as UK usage rises to 24%
Three's ad-blocking trial kicks off as UK usage rises to 24%

Shona Ghosh

Three ran its ad-blocking trial on a select number of UK customers yesterday (15 June), in partnership with Israeli start-up Shine.

Sainsbury's seeks stronger cultural connection in marketing rethink
Sainsbury's seeks stronger cultural connection in marketing rethink

Simon Gwynn

When Sainsbury's first began approaching agencies about its ad account late last month, it was a covert operation and the conversations were conducted in strict confidence.

Amazon Fresh set to overturn UK grocery sector and damage Tesco, research suggests
Amazon Fresh set to overturn UK grocery sector and damage Tesco, research suggests

Simon Gwynn

Amazon's entry into the UK grocery market could be a bombshell for established retailers, research from Nielsen indicates, with the big four standing to lose the most - especially Tesco.

Smart Energy GB accuses Specsavers of creating copycat ad
Smart Energy GB accuses Specsavers of creating copycat ad

Shona Ghosh

Smart Energy GB, the government body overseeing the national rollout of smart meters in the UK, has accused Specsavers of copying one of its ads.

Mulberry reaps rewards from new creative chief and lower prices
Mulberry reaps rewards from new creative chief and lower prices

Sandra Halliday

Mulberry Group appears to be defying the luxury downturn following the introduction of a new accessible pricing strategy and the arrival of a new creative director.

Cannes 2016: Leo Burnett predicts winning campaigns
Cannes 2016: Leo Burnett predicts winning campaigns

Mark Tutssel

Mark Tutssel introduces the campaigns Leo Burnett is tipping for glory next week.

'Remain' plots last-gasp ad blitz to woo voters
'Remain' plots last-gasp ad blitz to woo voters

Maisie McCabe

Advertising for Britain Stronger In Europe is likely to centre on the economy and the uncertainty of a future outside the European Union in the final push before next week's referendum.

Success isn't judged by views
Success isn't judged by views

Maisie McCabe

The public's enthusiasm for Christmas ads is generally seen as a good thing for the advertising industry. Like the Super Bowl in the US, it is the one time of year the average person on the street might actively seek out ads.

Day 27: 7 of the most memorable talks at Cannes
Promoted
Day 27: 7 of the most memorable talks at Cannes

Since 1991, the Cannes Lions stage has played host to celebrities, thinkers and even presidents. We've rounded up the most thought-provoking talks

In this town, it's who you know
Promoted
In this town, it's who you know

Caressa Douglas, BEN

The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand

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