Latest from Six Nations, Unruly, Asda, Love, Burberry, Halfords & Airbnb

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Campaign: Brands June 07, 2016

Brand news and analysis, powered by Marketing Latest Six Nations hopes for sponsorship scrum after RBS trudges off Daniel Farey-Jones The title sponsorship of the crown jewel in the annual European rugby calendar, the Six Nations tournament, is tipped to increase in value after fallen banking giant RBS finally let it slip from its grasp. Asda boss Andy Clarke steps down for incoming COO Shona Ghosh Asda chief executive Andy Clarke will step down after presiding over seven straight quarters of sales decline, and has announced incoming chief operating officer Roger Burnley as his successor. Unruly's Sarah Wood: the tech angel blowing a trumpet for female staff Matthew Chapman The lack of gender diversity in the tech scene is well known but Sarah Wood is blazing a trail for women at her company Unruly. Love CEO Trevor Cairns on dropping fees for a start-up equity deal Trevor Cairns In the spring of 2015, I was approached with an interesting proposition by three experts in the mobile phone industry, writes Trevor Cairns, chief executive of Love. Burberry's Christopher Bailey gets a 75% pay cut after disappointing year Shona Ghosh Burberry's chief executive and chief creative officer, Christopher Bailey, has seen his pay fall by 75%, after a full-year profit drop of 10%. Halfords swaps prices and promotions for emotional branding Simon Gwynn Halfords is hoping to cultivate more customer love with a new brand platform and identity launched this week. AI: Don't rage against the machine Will Harris The remarkable rise of artificial intelligence will certainly change our lives but needn't threaten our existence, writes Will Harris. Airbnb's Clarke reveals how 'mess' became her secret work weapon Holly Clarke Holly Clarke explains her link to Steve Job and Mark Zuckerberg and embraces her messy tendencies. Sacrifice is the true price of brand purpose Helen Edwards It may be a noble act for a company to put its corporate purpose above the drive for profit but this business practice can prove costly in the short term. Promoted Thinkboxes winner: Boots No7 Thinkbox Winner for March/April 2016 No programmatic, no problem: the future of automated marketing is here Presented by Appnexus & Campaign There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work.             Campaign Jobs EU Marketing Manager- Fixed term contract 12-13 months competitive Spectrum Brands, West Byfleet, Surrey Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire European Category & Instore Executive for Companion Animal Competitive Spectrum Brands, UK Office: Surrey/ Middlesex Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT)

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