Monday 13 June 2016

TfL bans unrealistic body image ads, Latest Euro 2016 ads, How to get more women in creative departments

Campaign: Agencies

Campaign: Agencies
June 13, 2016

Latest

TfL bans 'unrealistic' body image ads on the Tube
TfL bans 'unrealistic' body image ads on the Tube

Simon Gwynn

Ads seen to be promoting unhealthy or unrealistic body shapes, like Protein World's notorious 'Beach body ready' campaign, will be banned on Transport for London sites from next month, London Mayor Sadiq Khan has said.

Kane, Griezmann, Götze and Fabregas star in Beats Euro 2016 ad
Kane, Griezmann, Götze and Fabregas star in Beats Euro 2016 ad

Gurjit Degun

Harry Kane, Antoine Griezmann, Mario Götze and Cesc Fabregas re-enact Prodigy's Firestarter in Beats' Euro 2016 ad.

Tamara Ingram: How to get more women in creative departments
Tamara Ingram: How to get more women in creative departments

Tamara Ingram

The worldwide chief executive of J Walter Thompson will debate how we can recruit, retain and develop female talent with a panel of creative women at the IPA and 4A's 'World Wise Women' session in Cannes.

Adam & Eve/DDB create Britain Stronger in Europe ad
Adam & Eve/DDB create Britain Stronger in Europe ad

Maisie McCabe

Britain Stronger in Europe has released a poster created by Adam & Eve/DDB depicting Michael Gove, Boris Johnson and Nigel Farage gambling at a craps table.

Budweiser brews batch 'infused with passion of football fans' for Euro 2016
Budweiser brews batch 'infused with passion of football fans' for Euro 2016

Sam Burne James

Budweiser will next week run a social campaign to give away a batch of its beer that was "infused" with the passion of England football fans in a number of cities.

Will agency fee erosion 'kill the sector'?
Will agency fee erosion 'kill the sector'?

Staff

While the MAA claims the relentless screwing down of agency fees will "kill the sector" if continued unchecked, some marketers believe shops should just "get over it".

Private view: Kate Stanners and Dave Dye
Private view: Kate Stanners and Dave Dye

Saatchi & Saatchi's Kate Stanners and J Walter Thompson's Dave Dye review ads from Braun, Volkswagen, Hostelworld, Vita Coco and Boots.

EU and Brexit claims about the future have become more hyperbolic
EU and Brexit claims about the future have become more hyperbolic

Tracey Follows

The short-termist arguments in the EU referendum campaign highlight our misunderstanding of the future, writes Tracey Follows.

Watching you, watching me
Promoted
Watching you, watching me

Staff

Today's teenagers have the same intrinsic motivations as generations past: They want to be independent and look cool. They want to feel validated. And they still want to "hang out." What has changed is the way teens are staying connected. Whether they're gaming, preparing food, or creating their own music, teens enjoy opening up about their passions--and others like to listen.

THE WORK

Beats by Dre
Beats by Dre "Firestarter" by Hustle

Beats' Euro 2016 ad stars footballers Harry Kane, Antoine Griezmann, Mario Götze and Cesc Fabregas preparing for their matches, to the soundtrack of Prodigy's Firestarter.

Intercontinental Hotels Group
Intercontinental Hotels Group "Live the InterContinental life" by JWT

JWT's global campaign for Intercontinental Hotels Group features words and images that illustrate the brand's philosophy about travel.

Oasis
Oasis "O refreshing stuff" by The Corner

Oasis has followed last year's tongue-in-cheek activity with a campaign that takes a "brutally honest" look at the marketing nonsense consumers are subjected to every day.

Trending

Coca-Cola crashes out of world's top 10 brands
Coca-Cola crashes out of world's top 10 brands

Daniel Farey-Jones

Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.

Sainsbury's in advertising agency talks
Sainsbury's in advertising agency talks

Maisie McCabe

Sainsbury's is talking to advertising agencies about its £60 million creative account.




In this town, it's who you know Presented by Campaign & BEN The migration of Hollywood blockbusters from the big screen to the smallest ones is giving more brands a chance to deliver a star turn. All they need is a helping hand


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