Brexit shows catastrophic failure of communications, Industry bosses react to EU referendum result

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Campaign: Media June 24, 2016

Media news and analysis, powered by Media Week Latest Brexit vote shows catastrophic failure of communications Claire Beale The referendum result is a story of many parts but one of them is certainly the catastrophic failure of the communications industry to mount a coherent and powerful pro-EU message. Brexit reaction: Ad industry rocked by UK vote to leave EU Senior figures from across the UK's advertising industry have reacted with shock and dismay after the country voted to leave the European Union. Maurice Lévy on Brexit: 'I will support our people and stand by them' Kate Magee Maurice Lévy, the chairman and chief executive of Publicis Groupe, has told Campaign he is "shocked" and "sad" about the UK's decision to leave the European Union, but has reassured his UK businesses that he is committed for the long term. YouTube launches online curriculum for agencies Gurjit Degun YouTube is launching an online curriculum to help agency staff understand how they can use the platform to their advantage. Avoid jargon-peddling and dickheads, says Goodstuff's head of planning Tom Darlington Tom Darlington, Goodstuff's head of planning, shares his best career tips, including "be nice" because "'work can be stressful enough without having to deal with dickheads". Wins this week: Benenden, Bettson, VO5 Staff Benenden, the mutual not-for-profit healthcare provider, has appointed creative agency St Luke's to handle its £5m advertising account. Things we like: Metro's brilliant front pages and The City's trip to Cannes Staff Metro's superb splashes win applause and The City goes on a fact-finding mission to Cannes. Promoted Crowdsourcing creativity: the authentic approach Olapic Creativity is a two-way street - find out how you can harness your customers' talents Promoted The Great Outdoors: Victoria Buchanan, joint ECD of Tribal Worldwide Ocean Campaign and DOOH specialists, Ocean, talk to top creatives about the creative power and potential of digital out-of-home - from London and Cannes Campaign Jobs Senior Sales Manager - Mobile ( Premium/Brand ) Up to £70k + Bonus Matt Bolshaw, London (Central), London (Greater) Account Director - Media Planning, Circa £40k-£50k + Benefits Negotiable Ultimate Asset, London Digital Account Manager - Automotive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Partnerships Account Manager Depending on Experience Brand and Deliver, London (Greater) Account Manager £25,000 - £30,000 The Maine Group, London (Central), London (Greater) Client Director- global branding agency £60000 - £75000 per annum Gabriele Skelton, London Insight & innovation consultant- branding and design agency £60000 - £75000 per annum Gabriele Skelton, London Account Manager/Senior Account Manager, communications agency £28000 - £35000 per annum Gabriele Skelton, London Marketing Manager , 6 month contract £40000 - £55000 per annum The Great & The Good, London Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire

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