O2 switches strategy, Burberry celebrates creativity + Uber, Bodyform & Magners

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Campaign: Brands June 04, 2016

Brand news and analysis, powered by Marketing Most read O2 changes strategy with 'More for you' positioning Sarah Shearman O2 has unveiled its "More for you" strategy, backed by a multimillion-pound campaign from VCCP, that departs from its "Be more dog" work. Burberry's new campaign celebrates best of British creativity Omar Oakes Burberry's latest ad campaign aims to celebrate the best of British art and creativity to launch new menswear and womenswear collections. Uber tells story of drivers and riders in first major UK ad campaign Simon Gwynn Uber is moving onto the next stage of its marketing life cycle, according to its marketing lead, as the company launches its first major ad campaign in the UK. Bodyform's bloody film aims to break 'last taboo' for women in sport Omar Oakes "No blood should hold us back" is the tagline for a bold new ad by Bodyform which aims to break the "last taboo" for women in sport. Jack Wills catalogue ad banned for 'sexually suggestive' images Omar Oakes An ad in a direct mail catalogue for fashion brand Jack Wills has been banned for using "sexually suggestive" images that could be seen by younger teenagers. Bodyform's ad finally brings periods out in the open Alex Holder Anomaly London's ECD says the new Bodyform campaign empowers women because it breaks down stigmas about periods. Instagram targets small businesses with new app tools Gurjit Degun Instagram, the photo-sharing app, is targeting small businesses with a set of new tools to help them create a profile, understand insights, and promote themselves. Eight brands shortlisted for Channel 4's £1m Superhumans prize Omar Oakes Eight brands have made the final shortlist for Channel 4's £1 million prize for featuring disability in ad campaigns. Magners hopes to kickstart brand's fortunes with 'authentic' summer campaign Omar Oakes and Helen Hoddinott Magners is paying tribute to "authentic" musicians in its new ad to support its multimillion pound relaunch of the brand. Aviva's CMO on why disruption needs CEO support and the brand's digital journey Gemma Charles Jan Gooding, the group brand director of Aviva, has lifted the lid on the "radical" brand transformation journey undertaken by the insurance brand to arrive its "Good thinking" positioning. Promoted Pure TV brilliance from Boots No7 Thinkbox Winner for March/April 2016 No programmatic, no problem: the future of automated marketing is here Presented by Appnexus & Campaign There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work.             Campaign Jobs EU Marketing Manager- Fixed term contract 12-13 months competitive Spectrum Brands, West Byfleet, Surrey Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Marketing & Communications Manager – Digital Projects Competitive Climate-KIC, Any of our European Offices Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater) Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough

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