Monday 13 June 2016

Private equity eyes O2; Euro 2016 ads by Apple, Beats and Budweiser; OMD retains NSPCC media

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 13, 2016

Latest

Private equity firms circle for O2
Private equity firms circle for O2

Shona Ghosh

Private equity firms Apax Partners and CVC Capital Partners are lining up for a £10bn bid for O2 after a Three takeover was rejected by Europe.

Apple taps into Euro 2016 frenzy with 'Shot on iPhone' spot
Apple taps into Euro 2016 frenzy with 'Shot on iPhone' spot

Shona Ghosh

Apple has marked the kick-off of the Euro 2016 championship with a spot showing the beauty of football, as part of its ongoing "Shot on iPhone" campaign.

Budweiser brews batch 'infused with passion of football fans' for Euro 2016
Budweiser brews batch 'infused with passion of football fans' for Euro 2016

Sam Burne James

Budweiser will next week run a social campaign to give away a batch of its beer that was "infused" with the passion of England football fans in a number of cities.

OMD UK retains £10m NSPCC media account after review
OMD UK retains £10m NSPCC media account after review

Gideon Spanier

OMD UK has fought off rivals to retain the estimated £10 million media planning and buying account for NSPCC in a competitive pitch.

Kane, Griezmann, Götze and Fabregas star in Beats Euro 2016 ad
Kane, Griezmann, Götze and Fabregas star in Beats Euro 2016 ad

Gurjit Degun

Harry Kane, Antoine Griezmann, Mario Götze and Cesc Fabregas re-enact Prodigy's Firestarter in Beats' Euro 2016 ad.

Adam & Eve/DDB create Britain Stronger in Europe ad
Adam & Eve/DDB create Britain Stronger in Europe ad

Maisie McCabe

Britain Stronger in Europe has released a poster created by Adam & Eve/DDB depicting Michael Gove, Boris Johnson and Nigel Farage gambling at a craps table.

3 great ads I had nothing to do with #32: Nina Bibby on Evian, John Lewis and Guinness
Promoted
3 great ads I had nothing to do with #32: Nina Bibby on Evian, John Lewis and Guinness

Thinkbox

Nina Bibby, marketing and consumer director at O2, reveals three great ads she admires but had nothing to do with.




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