Coca-Cola crashes out of world's top 10 brands; Brands warned of dangers of publishing misleading social media content; Protein World's revival of 'beach body ready' is a lesson for bland brands

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Campaign 18:05 June 08, 2016

The five things you need to know today Most read Coca-Cola crashes out of world's top 10 brands Daniel Farey-Jones Coca-Cola, one of the world's most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time. Social Brands warned of dangers of publishing misleading social media content Khidr Suleman Fake reviews and misleading claims on social media are on the rise and companies are increasingly at risk of severe legal, financial and reputational damage, according to a new report from The Chartered Institute of Marketing (CIM). Advertising PwC predicts 10.5% annual growth for UK internet ads to 2020 Daniel Farey-Jones The UK internet advertising market has been tipped for continued strong growth by PwC's latest Entertainment and Media Outlook research. Marketing Protein World's revival of 'beach body ready' is a lesson for bland brands Georgina Denny Elmwood's "provocation director" is bored with the culture of apology in branding and advertising Media Havas Media names iProspect's Matt Adams as CEO Gurjit Degun Matt Adams, managing director at iProspect, is joining Havas Media UK as chief executive. Presented by Campaign, Primesight and Talenthouse Can you dream up The Ultimate Canvas? Staff Campaign, Primesight and Talenthouse are on the look-out for the next brilliant large-format creative with a campaign calling on creatives to dream up their "Ultimate Canvas". Also in the news My Media Week: Henry Clifford-Jones, LinkedIn Marketing Solutions This week Henry Clifford-Jones, director, LinkedIn Marketing Solutions, UK, DE and ES, unveils plans to make LinkedIn data more available to agency partners and clients, and is inspired by helping out at a food bank. UberPOOL hits one million passenger milestone in London Uber's ride-sharing service uberPOOL has logged one million users since it launched in London last December. The most memorable Sainsbury's ads by AMV BBDO As Sainsbury's eyes a potential advertising agency review, Campaign rounds up the most notable ads created by its long-time incumbent, Abbott Mead Vickers/BBDO. Mobile 'me' time – Is your brand getting it right? Presented by Campaign & Quantcast Digital 'me' time is evolving for consumers, so how can brands get on board? Campaign Jobs ACCOUNT DIRECTOR - Social Marketing Agency - South West London - £40-43k £40-43k Judi Patton, London (South), London (Greater) Head of Insight £70,000-£90,000 per annum + benefits Stonor, Berkshire Social Strategist £70k Dot-Gap, London (Central) Digital Transformation Director £100,000 - £120,000 per annum + car + bonus + excellent benefits Jarlett de Grouchy, London UK Ireland Product Manager Competitive Spectrum Brands, Failsworth, Manchester ACCOUNT MANAGER x 2 - EXPERIENTIAL agency - salary dependent on experience. dependent on experience Judi Patton, London (Greater) Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire European Category & Instore Executive for Companion Animal Competitive Spectrum Brands, UK Office: Surrey/ Middlesex

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