Tuesday 28 June 2016

Group M warns of Brexit hit to ad revenues, Romanian newspaper campaigns to 'adopt' Brits, Facebook to be WPP's 2nd biggest media relationship

Campaign: Media

Campaign: Media
June 28, 2016
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Group M warns of Brexit hit to ad revenues but dismisses fears of 'catastrophe'
Group M warns of Brexit hit to ad revenues but dismisses fears of 'catastrophe'

Gideon Spanier

WPP's Group M has warned advertising growth will slow in the UK because of Brexit but has dismissed the threat of "economic catastrophe".

Romanians campaign to 'adopt' Brits who voted to Remain in EU
Romanians campaign to 'adopt' Brits who voted to Remain in EU

Omar Oakes

Those who wanted the UK to remain in the EU have been offered moral support by a Romanian newspaper's campaign.

Brexit: UK can rise to the challenge and position Britain as global centre of excellence
Brexit: UK can rise to the challenge and position Britain as global centre of excellence

Omar Oakes

The UK ad industry can succeed outside the European Union and even help shape the country's new position on the world stage, agency bosses have said.

Facebook to be WPP's second biggest media relationship by 2017, predicts Sorrell
Facebook to be WPP's second biggest media relationship by 2017, predicts Sorrell

Kate Magee

Facebook will be WPP's second biggest media relationship by 2017, Sir Martin Sorrell predicted at a panel session in Cannes Lions festival last week.

PepsiCo: Ad-blocking 'best thing to happen to industry'
PepsiCo: Ad-blocking 'best thing to happen to industry'

Kate Magee

"Ad-blocking is the best thing that has happened to this industry", PepsiCo's president, global beverage group, Brad Jakeman, has said, arguing it will drive the industry to act more like entertainment brands.

EU turns to Google's ad business in antitrust probe
EU turns to Google's ad business in antitrust probe

Omar Oakes

Google is set to be hit with a third set of antitrust charges by the European Union - this time against its advertising business - according to reports.

Thousands sign petitions to ban misleading political ads
Thousands sign petitions to ban misleading political ads

Omar Oakes

More than 40,000 people have signed online petitions to regulate lies or misleading statements told in political advertising.

AA urges reverse of e-cigarette ad ban after Brexit
AA urges reverse of e-cigarette ad ban after Brexit

Omar Oakes

The Advertising Association is calling on government to reverse a ban on e-cigarette advertising in the wake of the UK's vote to leave the European Union.

'We are at peak marketing'
Promoted
'We are at peak marketing'

Staff

Digital spend is breaking all records, meaning your brand needs to be better to stand out. That's where 'programmable' marketing comes in, a subject at the heart of AppNexus' recent forum in London

Curation & Creation
Promoted
Curation & Creation

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