Monday, 6 June 2016

Attack ad showing Boris in Farage's pocket held back, Twitter tests new ad format, New Post Office campaign

Campaign Breakfast Briefing

Campaign Breakfast Briefing
June 06, 2016

Latest

Attack ad showing Boris in Farage's pocket held back
Attack ad showing Boris in Farage's pocket held back

Daniel Farey-Jones

The Britain Stronger in Europe campaign is reported to have created a poster ad showing Boris Johnson in the pocket of Nigel Farage but been blocked by Number 10 from releasing it.

Twitter tests Promoted Tweet carousel format
Twitter tests Promoted Tweet carousel format

Daniel Farey-Jones

Twitter is piloting a new ad format in the US giving brands the chance to combine their own and users' tweets in a carousel.

Post Office hopes for magic touch to target summer holidaymakers
Post Office hopes for magic touch to target summer holidaymakers

Omar Oakes

The Post Office has drafted in a team of quick-handed magicians to front its new Travel Money ad campaign to show how easy it is for summer holidaygoers to change their money with them.

Clear Channel's Dearden takes top role at global outdoor trade body FEPE International
Clear Channel's Dearden takes top role at global outdoor trade body FEPE International

Omar Oakes

Matthew Dearden, Clear Channel Outdoor's president, Europe, has been appointed the president of FEPE International, the global association of outdoor advertising companies.

10 things your junior creatives aren't telling you
10 things your junior creatives aren't telling you

Lalita Salgaokar

Yes, they judge you for not doing work anymore, says this Code & Theory copywriter

Lessons learned from McDonald's first Facebook Live video
Lessons learned from McDonald's first Facebook Live video

Diana Bradley

The fast-food chain, long worried about negative commenters, decided to roll the dice on a Bob Ross-style video last week incorporating questions from consumers. Here's what it learned

Pure TV brilliance from Boots No7
Promoted
Pure TV brilliance from Boots No7

Thinkbox

Winner for March/April 2016




Igniting insight with British Gas, EE and IBM Presented by Brand Republic Insight & IBM Find out what happened when we got together with the marketing big guns to follow the secret path to customer experience enlightenment.  


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