Cannes winners predicted, The family marketing revolution, Why there are so few female creatives

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Campaign Sunday Supplement June 19, 2016

In-depth reads from across Campaign, covering brands, agencies and media Cannes 2016: Leo Burnett predicts winning campaigns Mark Tutssel Mark Tutssel introduces the campaigns Leo Burnett is tipping for glory next week. Nuclear family fallout: Brands are missing a quiet revolution Nicola Kemp The family unit has changed dramatically in recent decades but brands remain wedded to the ideal of a nuclear family that no longer exists. In doing so, they are ignoring the realities of a significant number of consumers. Balancing the power: Why there are so few female creatives Rosie Arnold There are so few female creatives because men approve, buy and judge the work, Rosie Arnold writes. Dads disrupted: Marketers must ditch old fatherhood ideals Nicola Kemp A revolution in the ideals of masculinity and fatherhood is afoot, meaning brands must ditch the cliché to embrace equality in the home and the workplace, writes Nicola Kemp. Digital kinship: Tech time is strengthening families Sandra Halliday The digital revolution is redefining family structure and behaviour, creating new opportunities for marketers, but also a need for new thinking around family life. Location.location.location: What3Words co-founder wants to transform mapping James Swift Innovator Chris Sheldrick is on a mission to give everyone on the planet an address with the help of his mapping app, What3Words. Sainsbury's seeks stronger cultural connection in marketing rethink Simon Gwynn When Sainsbury's first began approaching agencies about its ad account late last month, it was a covert operation and the conversations were conducted in strict confidence. A view from Dave Trott: Create a problem to solve Dave Trott Jean-Claude was a young man living in a rural French town. Promoted Day 29: Race Cars on Dirt Roads - Taking Programmatic to the Next Level Sacha Berlik, managing director of EMEA, The Trade Desk As Cannes approaches, find out how bid factoring will change the face of programmatic for European marketers Campaign Jobs Customer Insight Executive £200 per day Ball & Hoolahan, London Head of Digital £65k Dot-Gap, London (Central) Studio Manager- creative agency £28000 - £35000 per annum createselect, London Lead Content Strategist- Digital £40000 - £45000 per annum createselect, London Global Digital Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Senior Product Manager Competitive Triumph Motorcycles, Hinckley, Leicestershire Senior Account Director – Broadcast Around £60,000 Accord, London (Central), London (Greater) Global Design Manager- 9 month fixed- term contract Competitive rb ( Reckitt Benckiser ), Slough, Berkshire Marketing Data Analyst (Maternity Cover) £30,000 Parker Hannifin Ltd, Warwick, Warwickshire Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater)

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