Thursday 30 June 2016

The Remain ads that got away, Agencies voice anger at Stronger In failure, Adspend takes hit after Brexit

Campaign: Agencies

Campaign: Agencies
June 30, 2016

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The Remain campaign ads that got away
The Remain campaign ads that got away

Staff

Several of the agencies involved in the Stronger In campaign for the EU referendum have shared some ad executions that never saw the light of day.

Agencies' anger at failure of Stronger In campaign
Agencies' anger at failure of Stronger In campaign

Claire Beale

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

Adspend takes hit after Brexit vote
Adspend takes hit after Brexit vote

Gideon Spanier

Marketers are braced for a major slowdown in spending in the wake of the Brexit result, with certain industries, such as housebuilding, cancelling media spend immediately.

Adland alarmed by Brexit threat to spend and staff
Adland alarmed by Brexit threat to spend and staff

Gideon Spanier

Industry bosses have expressed fears that the ad market will slow sharply and European workers will find it harder to work in the UK because of Brexit.

The EU referendum outcome marks the death of the experts
The EU referendum outcome marks the death of the experts

Charles Vallance

Like other seismic events, we'll remember where we were when Brexit happened.

Nils Leonard leads Grey breakaway
Nils Leonard leads Grey breakaway

Kate Magee

Grey London's breakaway trio is expected to launch a business in mid-2017 that will focus on creating ideas that make an impact on culture.

Brexit: Let's make the most of this
Brexit: Let's make the most of this

Claire Beale

What a fabulously exciting week.

Cannes Lions 2016: The judges' verdict
Cannes Lions 2016: The judges' verdict

Staff

Jurors at this year's Cannes Lions International Festival of Creativity reflect on how their categories have evolved and the quality of 2016's entries and winners.

A&E/DDB and Burger King top Cannes Lions awards tables
A&E/DDB and Burger King top Cannes Lions awards tables

Gurjit Degun and Kim Benjamin

Adam & Eve/DDB and Burger King were the two big winners of the 2016 Cannes Lions International Festival of Creativity.

A nation divided: Brexit findings so far
A nation divided: Brexit findings so far

Deborah Mattinson

Last week's result will have left the marketing and advertising industry shocked and surprised. How many people do you actually know who voted "leave"?

Brexit: the industry view
Brexit: the industry view

Staff

Leading executives from the marketing and advertising industries share their views on the EU referendum result.

A view from Dave Trott: Repackaging the future
A view from Dave Trott: Repackaging the future

Dave Trott

Princess Margaret was born in 1930.

WPP invests in digital media company from founder of Def Jam Records
WPP invests in digital media company from founder of Def Jam Records

Simon Gwynn

WPP is to invest an undisclosed amount in All Def Digital, a Los Angeles digital media company founded by Russell Simmons, the co-founder of Def Jam Recordings.

MDC swoops for Forsman & Bodenfors
MDC swoops for Forsman & Bodenfors

Omar Oakes

MDC Partners is buying Forsman & Bodenfors, the Swedish independent creative agency.

Emotion gave Leave vote the advantage
Emotion gave Leave vote the advantage

Alex Van Gestel

Something extraordinary has just happened. Emotion has been demonstrated to be the real winner in the Brexit debate, writes Alex Van Gestel.

Lévy on Publicis Groupe restructure: 'No-one has dared to go as far'
Lévy on Publicis Groupe restructure: 'No-one has dared to go as far'

Kate Magee

Maurice Lévy, the chairman and chief executive of the Publicis Groupe, has told Campaign he believes the restructure of his business is bolder than changes made by his holding company rivals.

ITV to create biggest New Year's Day bet and News UK pledges 'biggest fucking press ad'
ITV to create biggest New Year's Day bet and News UK pledges 'biggest fucking press ad'

Gurjit Degun

ITV is looking to create the biggest ever bet on New Year's Day in the name of charity by giving the public a chance to bet £1m.

'We are at peak marketing'
Promoted
'We are at peak marketing'

Staff

Digital spend is breaking all records, meaning your brand needs to be better to stand out. That's where 'programmable' marketing comes in, a subject at the heart of AppNexus' recent forum in London

Single customer view: big challenge, big reward
Single customer view: big challenge, big reward

What's holding you back from realising the maximum value from your customer data?

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