Lessons learned from McDonald's first Facebook Live video + Muhammad Ali, RBS, Post Office & Kopparberg

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Campaign: Brands June 06, 2016

Brand news and analysis, powered by Marketing Latest Lessons learned from McDonald's first Facebook Live video Diana Bradley The fast-food chain, long worried about negative commenters, decided to roll the dice on a Bob Ross-style video last week incorporating questions from consumers. Here's what it learned The future of tech in marketing: Dodgy data or advertising gold? Dino Burbridge When it comes to gathering consumer information, there's a fine line between going too far and gaining just enough insight to make marketing seem magic. Advertisers urged to seek refunds to combat £31bn ad fraud problem Daniel Farey-Jones The World Federation of Advertisers has urged its members to demand tougher contracts with agencies and marketing technology vendors in order to reduce their vulnerability to ad fraud, which it claims accounts for 30% of the online advertising market. Heroes: Muhammad Ali by Trevor Beattie Trevor Beattie To mark the death of the legend Muhammad Ali we republish the chairman and founder of BMB's heroes piece from Campaign's series on people who inspired and influenced adland's great and good RBS cans £11m-per-year Six Nations sponsorship after 15 years Daniel Farey-Jones RBS Group is giving up its long-running title sponsorship of the Six Nations rugby championship after next year's event. Elephants in the boardroom: My love and hate of advertising Geoff Glendenning I love great ads, even more so nowadays when so much is arguably pretty uninspiring, writes Geoff Glendenning. Facebook's DeepText shows brands need to get on board the AI revolution Omaid Hiwaizi Facebook's DeepText is the AI revolution we've all been waiting for - but brands will need to get on board with what this means for consumers or risk having the social media platform eat into their market share. Post Office hopes for magic touch to target summer holidaymakers Omar Oakes The Post Office has drafted in a team of quick-handed magicians to front its new Travel Money ad campaign to show how easy it is for summer holidaygoers to change their money with them. Old-school organisations are taking on the disrupters at their own game Dominc Mills Amazon CEO Jeff Bezos claimed last week we are on the cusp of a golden age of technology. Of course, given he heads one of the most powerful businesses on the planet, he can afford to be chipper, writes Dominic Mills. Kopparberg launches fruit lager with street artist Will Vibes Georgina Brazier Kopparberg held a unique anamorphic street art experience in collaboration with internationally renowned London-based artist, Will Vibes. Campaign headed to Boxpark in Shoreditch to check out the installation. Notonthehighstreet.com hires top Benefit marketer Hannah Webley-Smith as customer director Daniel Farey-Jones The online retailer Notonthehighstreet.com has hired Hannah Webley-Smith, previously UK and Ireland marketing director at Benefit Cosmetics, in the new role of customer director. Promoted Pure TV brilliance from Boots No7 Thinkbox Winner for March/April 2016 No programmatic, no problem: the future of automated marketing is here Presented by Appnexus & Campaign There's a new category that's taking hold. It's learning from programmatic's issues. It's streamlining, fixing, saving on spend... and making digital marketing work.             Campaign Jobs EU Marketing Manager- Fixed term contract 12-13 months competitive Spectrum Brands, West Byfleet, Surrey Global Consumer Marketing Insights Manager- Dettol Body & Veet/Dettol Home/URT Competitive Dettol, Slough Global Senior Brand Manager Competitive rb ( Reckitt Benckiser ), Slough Retail Brand Category Director, Running Competitive Nike, Hilversum, Netherlands Junior Account Manager Competitive SGK, London (Central), London (Greater) Senior Strategic Brand Manager £40,000 - £45,000 + Excellent Benefits Cancer Research UK, London (Central), London (Greater) Communications Officer £25,000 pa (depending on experience) The Association of Medical Research, London (Central), London (Greater) Country Lead - Sweden Competitive+ Benefits Casumo, Malta (MT) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire Business Development Executive (12 month FTC) Competitive OLSWANG, London (Central), London (Greater)

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