CHI's Burley joins RKCR/Y&R; James Martin debuts in first Asda TV ads by Saatchi & Saatchi; A view from Dave Trott

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Campaign 18:05 June 09, 2016

The five things you need to know today Most read CHI's Burley joins RKCR/Y&R Maisie McCabe Rainey Kelly Campbell Roalfe/Y&R has appointed Jonathan Burley, outgoing chief creative officer at CHI & Partners, in the same role. Tech Why brands can't afford to ignore 'Uber's children' Helen Hoddinott Brands now have the potential through technology to fulfil consumers' needs at every point throughout the customer experience. And a new wave of users is expecting brands to do just that. According to industry heads speaking at SYZYGY's Digital Innovation Day, marketers can't afford to respond with anything but brilliance. Advertising James Martin debuts in first Asda TV ads by Saatchi & Saatchi Daniel Farey-Jones Saatchi & Saatchi's first work for Asda, also the debut of TV chef James Martin as the supermarket's frontman, shows him tackling summer occasions like a barbeque and a bike ride. Marketing Virgin Media signs first Premier League sponsorship with Southampton FC Shona Ghosh Virgin Media is upping its ties to the Premier League with a three-year shirt deal with Southampton. Media The 10 TV shows that will matter this summer Marc Berman The Rio Olympics won't be the only reason to stay inside this summer Presented by Campaign, Primesight and Talenthouse Can you dream up The Ultimate Canvas? Staff Campaign, Primesight and Talenthouse are on the look-out for the next brilliant large-format creative with a campaign calling on creatives to dream up their "Ultimate Canvas". Also in the news A view from Dave Trott: Think even bigger One evening many years ago, I was in the BMP creative department. Avon to part with Maria Sharapova as the face of Luck perfume The beauty company contended Wednesday that its decision to end its relationship with the tennis star had nothing to do with her two-year suspension from professional tennis Aspiring creatives hit by cost of living Applications to the respected Watford Advertising Course have plummeted, prompting its principal to ask agencies to step in and secure its future. Mobile 'me' time – Is your brand getting it right? Presented by Campaign & Quantcast Digital 'me' time is evolving for consumers, so how can brands get on board? Campaign Jobs ACCOUNT DIRECTOR - Social Marketing Agency - South West London - £40-43k £40-43k Judi Patton, London (South), London (Greater) Head of Insight £70,000-£90,000 per annum + benefits Stonor, Berkshire Social Strategist £70k Dot-Gap, London (Central) Digital Transformation Director £100,000 - £120,000 per annum + car + bonus + excellent benefits Jarlett de Grouchy, London UK Ireland Product Manager Competitive Spectrum Brands, Failsworth, Manchester ACCOUNT MANAGER x 2 - EXPERIENTIAL agency - salary dependent on experience. dependent on experience Judi Patton, London (Greater) Head of Marketing £35,000 to £40,000 UK Youth, London (Central), London (Greater) Creative Design Manager Competitive eFinancialCareers Ltd, London (Central), London (Greater) Senior Marketing Executive Basic Salary of £28K with bonus, 3% pension, plus healthcare contribution Chicco, Borehamwood, Hertfordshire European Category & Instore Executive for Companion Animal Competitive Spectrum Brands, UK Office: Surrey/ Middlesex

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