Thursday, 2 June 2016

Trouble at the top of BBH, Magners tries to bounce back with new campaign, Uefa seeks ad partner

Campaign: Agencies

Campaign: Agencies
June 02, 2016

Latest

Trouble at the top: Why agencies like BBH should focus on succession planning
Trouble at the top: Why agencies like BBH should focus on succession planning

Jeremy Lee

Bartle Bogle Hegarty has suffered a spate of high-level departures recently but may have come off relatively lightly - management changes have destroyed ad agencies, Jeremy Lee writes.

Magners hopes to kickstart brand's fortunes with 'authentic' summer campaign
Magners hopes to kickstart brand's fortunes with 'authentic' summer campaign

Omar Oakes and Helen Hoddinott

Magners is paying tribute to "authentic" musicians in its new ad to support its multimillion pound relaunch of the brand.

Uefa in hunt for ad partner
Uefa in hunt for ad partner

James Swift

European football body turns attention to Champions League as BT Sport delivers disappointing ratings.

Bodyform's ad finally brings periods out in the open
Bodyform's ad finally brings periods out in the open

Alex Holder

Anomaly London's ECD says the new Bodyform campaign empowers women because it breaks down stigmas about periods.

O2 changes strategy with 'More for you' positioning
O2 changes strategy with 'More for you' positioning

Sarah Shearman

O2 has unveiled its "More for you" strategy, backed by a multimillion-pound campaign from VCCP, that departs from its "Be more dog" work.

EC plans increase in number of TV ads shown in primetime
EC plans increase in number of TV ads shown in primetime

Simon Gwynn

Industry leaders argue that viewers could be put off by more commercials during peak time, while fewer ads on daytime TV could deter some advertisers.

Oliver Group adds digital content shop Adjust Your Set to network
Oliver Group adds digital content shop Adjust Your Set to network

Omar Oakes

Oliver Group is continuing its agency buying spree after making a strategic investment in Adjust Your Set, a digital content agency.

Marketers urged to fight procurement on agency fees
Marketers urged to fight procurement on agency fees

Kate Magee

Brand marketers need to "wrestle back control" of their departments from procurement to stop the erosion of agency fees "killing the sector", the boss of the Marketing Agencies Association has warned.

Warne joins AKQA as co-planning chief
Warne joins AKQA as co-planning chief

Gurjit Degun

Ant Warne, former head of strategy at Droga5 Australia, has joined AKQA as co-executive planning director.

A view from Dave Trott: Fear-free marketing
A view from Dave Trott: Fear-free marketing

Dave Trott

Peter Bronsman was working as a deckhand on a Swedish freighter.

Adland can't be complacent on diversity
Adland can't be complacent on diversity

Maisie McCabe

At a bank-holiday barbecue last weekend, I was treated to the views of a friend of a friend.

Ogilvy tops R3's global new-business chart for April with Nationwide win
Ogilvy tops R3's global new-business chart for April with Nationwide win

Campaign staff

See which agencies won (and lost) the new-business game last month.

Channel 4 takes minority stake in Barcroft Media
Channel 4 takes minority stake in Barcroft Media

Omar Oakes

Channel 4 has taken a minority stake in Barcroft Holdings, the multimedia content company whose core businesses include Barcroft Media and Barcroft TV.

How to make programmatic work better: make it  programmable
Promoted
How to make programmatic work better: make it programmable

Edward Craig

Programmatic advertising is notorious for its over­complication, a problem that troubles some of the world's biggest marketers. Brian O'Kelley CEO at AppNexus is on a mission to streamline the industry...

THE WORK

Bodyform
Bodyform "Last taboo" by Abbott Mead Vickers BBDO

Bodyform has moved away from showing smiling women riding horses and jumping out of planes in its advertising, instead offering the brutality of sport.

B
B "Be more B" by Karmarama

Clydesdale Bank and Yorkshire Bank have worked with Karmarama on the strategy and branding of the new online- and mobile-only bank service, B.

NikeLab and Olivier Rousteing
NikeLab and Olivier Rousteing "The football nouveau collection" by R/GA London

R/GA London has created a mobile platform to promote NikeLab's collaboration with Balmain creative director Olivier Rousteing (pictured).

Trending

The Krankies join anti-English hoarde for Paddy Power Bantz campaign
The Krankies join anti-English hoarde for Paddy Power Bantz campaign

James Swift

The Krankies and Michelle McManus join a thronging hoarde of Scots singing their nonchalance about failing to qualify for the Euro 2016 tournament in a new ad from Paddy Power.

Ad-blocking and the industry's delusion
Ad-blocking and the industry's delusion

Shona Ghosh

Ad-blocking has become a mainstream consumer issue, but there is no industry consensus on who is responsible or what should be done to remedy the problem, says Shona Ghosh.




Aerial Awards radio ad winner April 2016: Marmite 'The Mondays' by Adam&Eve/DDB Presented by Campaign & Radiocentre You'll either love it or you'll hate it.. This month's judge loved it and crowned it April's Aerials winner. 


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