Thursday 30 June 2016

Rejected Remain campaign ads; Manchester City is first football club to launch Facebook Messenger bot

Campaign 18:05

Campaign 18:05
June 30, 2016
The five things you need to know today

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The Remain campaign ads that got away
The Remain campaign ads that got away

Staff

Several of the agencies involved in the Stronger In campaign for the EU referendum have shared some ad executions that never saw the light of day.

Tech
Manchester City becomes first football club to launch Facebook Messenger bot
Manchester City becomes first football club to launch Facebook Messenger bot

Shona Ghosh

Manchester City has become the first football club to launch a bot on Facebook Messenger, feeding fans news around the team.

Advertising
Adspend takes hit after Brexit vote
Adspend takes hit after Brexit vote

Gideon Spanier

Marketers are braced for a major slowdown in spending in the wake of the Brexit result, with certain industries, such as housebuilding, cancelling media spend immediately.

Marketing
Online influencers issued new guidelines for branded content
Online influencers issued new guidelines for branded content

Omar Oakes

YouTube vloggers and other digital influencers must disclose all paid-for relationships clearly in any content they post, according to new international guidelines issues.

Media
ITV to create biggest New Year's Day bet and News UK pledges 'biggest f**king press ad'
ITV to create biggest New Year's Day bet and News UK pledges 'biggest f**king press ad'

Gurjit Degun

ITV is looking to create the biggest ever bet on New Year's Day in the name of charity by giving the public a chance to bet £1m.

 

Also in the news
Manning Gottlieb OMD and Age UK take Grand Prix in Thinkbox TV Planning Awards

Manning Gottlieb OMD and Age UK have this afternoon been awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards, run in association with Campaign and Media Week.

Agencies' anger at failure of Stronger In campaign

"We failed the country, we could and should have done better." So says one senior advertising executive involved in the Britain Stronger In Europe campaign.

A&E/DDB and Burger King top Cannes Lions awards tables

Adam & Eve/DDB and Burger King were the two big winners of the 2016 Cannes Lions International Festival of Creativity.

Get the message to consumers
Promoted
Get the message to consumers

Daniel Head and Matt McRoberts, Appboy

Mobile outreach is not only changing the modern customer/brand relationship, it is also boosting the effectiveness of paid advertising

Where next for creatives in digital advertising?
Promoted
Where next for creatives in digital advertising?

Stephen Graves

Cannes played host to a gathering of adland's greatest minds at Campaign and AOL's future-focused debate

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