Friday 1 July 2016

Apple and Jay Z in talks over Tidal acquisition, Consumers sometimes trust chatbots more than humans

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 01, 2016

Latest

Apple and Jay Z in talks over Tidal acquisition
Apple and Jay Z in talks over Tidal acquisition

Gurjit Degun

Apple is understood to be looking to buy Tidal, the music streaming site set up by Jay-Z.

Consumers sometimes trust chatbots more than other humans, says survey
Consumers sometimes trust chatbots more than other humans, says survey

Omar Oakes

One in four people are more willing to trust customer service chatbots with their sensitive information than a human, a study into artificial intelligence by Mindshare has found.

Murdoch moves into radio as News Corp buys talkSPORT owner for £220m
Murdoch moves into radio as News Corp buys talkSPORT owner for £220m

Gideon Spanier

Rupert Murdoch's News Corp is to buy the owner of talkRADIO and Virgin Radio in a £220m cash deal.

Cancer Research UK creates VR infinite garden at Hampton Court Palace Flower Show
Cancer Research UK creates VR infinite garden at Hampton Court Palace Flower Show

Simon Gwynn

Cancer Research UK is getting on the VR train with the creation of a virtual flower garden at the RHS Hampton Court Palace Flower Show next week in London.

VCCP Blue boosts Müller relationship with Frijj account win
VCCP Blue boosts Müller relationship with Frijj account win

Shona Ghosh

VCCP Blue has picked up the advertising account for Müller-owned milkshake brand, Frijj.

Ocado appoints Now to creative account
Ocado appoints Now to creative account

Kate Magee

Ocado, the UK's largest online-only supermarket, has appointed Now to be its creative agency.

Manning Gottlieb OMD and Age UK take Grand Prix in Thinkbox TV Planning Awards
Manning Gottlieb OMD and Age UK take Grand Prix in Thinkbox TV Planning Awards

Suzanne Bidlake

Manning Gottlieb OMD and Age UK have this afternoon been awarded the Grand Prix in the 2016 Thinkbox TV Planning Awards, run in association with Campaign and Media Week.

Get the message to consumers
Promoted
Get the message to consumers

Daniel Head and Matt McRoberts, Appboy

Mobile outreach is not only changing the modern customer/brand relationship, it is also boosting the effectiveness of paid advertising

Reach affluent rural homeowners through equestrian events
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