Brands gear up for the Rio Olympics + latest from Cadbury, John Lewis, Amazon Dash, BT, Instagram & Samsung

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Campaign: Brands July 28, 2016

Brand news and analysis, powered by Marketing Latest Brands gear up for the Rio Olympics Sonoo Singh The world's biggest sporting competition begins next week. Sonoo Singh examines the key trends emerging at the Rio Olympics and how marketing strategies have changed since London 2012. Mondelez appoints Vitrano to lead marketing for Cadbury Omar Oakes Mondelez International has appointed Francesco Vitrano as its top marketer for Cadbury. How brands helped kill the app Ilyse Liffreing Apps were supposed be the future of mobile advertising, but too many useless, self-serving efforts are once again killing the golden goose John Lewis deepens start-up links with retail accelerator TrueStart Shona Ghosh John Lewis is broadening its search for start-ups, partnering retail accelerator TrueStart. Amazon Dash arrives in the UK Shona Ghosh Amazon has brought its Dash grocery scanner to the UK, a gadget that allows consumers to add groceries to their shopping basket without logging in. Diageo credits marketing push for UK sales growth Gurjit Degun Diageo, the drinks manufacturer which owns Guinness and Johnnie Walker, has credited its "good results" over the past 12 months to its marketing strategy. BT Sport promotes coverage of four football competitions together for first time Simon Gwynn BT Sport is pitching itself as a broader and more complete alternative to Sky Sports for football fans in a new campaign that advertises its four key competitions - the Premier League, Champions League, FA Cup and Europa League - together for the first time. Instagram seeks solution for the internet's troll problem Shona Ghosh When negative comments posted beneath Taylor Swift's Instagram pictures recently disappeared en masse, reports suggested the musician had been given a "secret" tool to delete online abuse. Samsung moves beyond the rational for Rio Olympics campaign Shona Ghosh Samsung is relying on an emotional connection with customers in its new Olympics campaign. Macmillan shifts focus from nursing to support services Shona Ghosh Macmillan Cancer Support will aim to show the public it does more than provide nurses with the latest instalment of its "No-one should face cancer alone" campaign by VCCP. Public ownership is the root of a successful Olympics Greg Nugent Greg Nugent believes the commercial model for the Olympics, in place since LA 1984, needs refreshing to reflect the stake the public, as well as the sponsors, have in the greatest show on Earth. Twitter must capitalise on live events like Rio to grow Kevin Chase It's no great surprise that 89% of Twitter's total ad revenue is coming from mobile advertising, writes Kevin Chase, EMEA director of social at Fetch. London 2012 marketing chief warns IOC over sponsor rights Kate Magee Greg Nugent, the former London 2012 marketing chief, has warned the International Olympic Committee that it needs to stop prioritising the rights of sponsors over host nations if it is to maintain public support for the Games in future. Where Apple will focus after peak iPhone Rachel Pasqua Apple's latest quarterly results show demand for the iPhone is stalling but there are signs about where the company's staking its future, says Rachel Pasqua, practice lead, mobile and emerging technologies for MEC North America. Consumer confidence slumps after Brexit vote, data shows Simon Gwynn UK consumer confidence has plummeted since the EU referendum and is now at its lowest level for three years, the latest data from YouGov's consumer confidence index confirms. McDonald's to speed up creation of 5,000 UK jobs because of Brexit economic jitters Simon Gwynn McDonald's plans to accelerate the creation of 5,000 British jobs after the Brexit vote, its UK chief executive has said, while there are no plans to extend its partnership with Pokémon Go beyond Japan. Promoted Data and creativity: fully committed, or just a fling? Georganna Simpson Campaign and Quantcast bring together advertising's finest to debate the future of data and creativity Promoted The story behind the story Staff McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival Campaign Jobs Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Senior Front End Developer £40000 - £50000 per annum createselect, London / Surrey Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) head of planning | marketing Competitive wagamama, London (Central), London (Greater) Marketing Executives Competitive Glion, Roehampton, SW London Marketing Manager Competitive Nike, London (Central), London (Greater) Trustees Volunteer Barnardo's, London (Central), London (Greater) Head of External Relations £52,000 per annum Prostate Cancer, London (Central), London (Greater) Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater)

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