Wednesday, 20 July 2016

LBC gets boost from Brexit coverage, The Specialist Works buys US agency, Snapchat nabs Bitmoji

Campaign: Media

Campaign: Media
July 20, 2016
Media news and analysis, powered by Media Week

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LBC gets boost from Brexit coverage
LBC gets boost from Brexit coverage

Gideon Spanier

LBC claims the fallout from the EU referendum has "got more reaction than at any time in our history" with a surge in calls from listeners and some of its videos getting millions of online views.

The Specialist Works buys US agency Elarbee Media
The Specialist Works buys US agency Elarbee Media

Gideon Spanier

Independent media agency The Specialist Works has bought a majority stake in a US agency, Elarbee Media, as part of an expansion drive.

Bitmoji acquisition hands Snapchat payment info, skin colour and body type
Bitmoji acquisition hands Snapchat payment info, skin colour and body type

Shona Ghosh

Snapchat has bought the developer behind Bitmoji, a popular app which allows users to create cartoon versions of themselves.

Arena Media appoints Parkus as MD
Arena Media appoints Parkus as MD

Gurjit Degun

Elliot Parkus, managing partner at Arena Media, has become its managing director, replacing Henry Daglish who left to set up an agency.

How Pokémon Go is taking social by storm
How Pokémon Go is taking social by storm

Rebecca Smith

Social intelligence company Brandwatch has done some number crunching to assess just how much of an impact Nintendo's new mobile game Pokémon Go has had on Twitter

IAB UK chief Guy Phillipson to step down
IAB UK chief Guy Phillipson to step down

Simon Gwynn

Guy Phillipson, the chief executive of the UK's Internet Advertising Bureau, will step down in January after 12 years in the role.

My Media Week: Heather Andrew, Neuro-Insight
My Media Week: Heather Andrew, Neuro-Insight

Hayley Hayes

Heather Andrew, chief executive at consumer neuroscience specialist Neuro-Insight, on brains, brands, and why John Lewis ads get the neurons firing on all cylinders.

Flavours are local but insights travel
Promoted
Flavours are local but insights travel

Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches

Why ad blockers are 'a wonderful thing'...
Promoted
Why ad blockers are 'a wonderful thing'...

We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy

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