Facebook ad revenue rockets, Olympics warned over sponsor rights, Premier League seeks media agency

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Campaign Breakfast Briefing July 28, 2016

Latest London 2012 marketing chief warns IOC over sponsor rights Kate Magee Greg Nugent, the former London 2012 marketing chief, has warned the International Olympic Committee that it needs to stop prioritising the rights of sponsors over host nations if it is to maintain public support for the Games in future. Facebook ad revenue rockets 63% to $6.24bn Omar Oakes Facebook's ad revenue surged 63% year-on-year to $6.24bn last quarter, as chief executive Mark Zuckerberg hailed the social media giant's progress in video. Premier League begins hunt for global media agency Omar Oakes The Premier League has begun a review of its global media planning and buying requirements as it looks to build its brand through advertising after splitting with its headline sponsor Barclays. BT Sport promotes coverage of four football competitions together for first time Simon Gwynn BT Sport is pitching itself as a broader and more complete alternative to Sky Sports for football fans in a new campaign that advertises its four key competitions - the Premier League, Champions League, FA Cup and Europa League - together for the first time. Sky ad revenue rises 2.7% Gurjit Degun Sky has posted a 12% increase in operating profit as ad revenue climbed £14m, or 2.7%, over the past 12 months to £524m. McDonald's to speed up creation of 5,000 UK jobs because of Brexit economic jitters Simon Gwynn McDonald's plans to accelerate the creation of 5,000 British jobs after the Brexit vote, its UK chief executive has said, while there are no plans to extend its partnership with Pokémon Go beyond Japan. Consumer confidence slumps after Brexit vote, data shows Simon Gwynn UK consumer confidence has plummeted since the EU referendum and is now at its lowest level for three years, the latest data from YouGov's consumer confidence index confirms. TBWA\Media Arts Lab poaches Saatchi & Saatchi's De Bauw to lead London office Brittaney Kiefer TBWA\Media Arts Lab, the global network that services Apple advertising, has hired Saatchi & Saatchi chief operating officer Katrien De Bauw to be regional managing director of its London office. IPG Mediabrands names Mat Baxter global CEO for Initiative Staff Mat Baxter is the global CEO of Initiative, effective immediately, less than a year after he moved to New York to become global chief strategy and creative officer for IPG Mediabrands. Promoted May's Aerial Awards winner: Radio Clyde Creative for Henry's Honda Staff Promoted Traditional ad models are dead - so what now? Staff Damien Marchi, global head of content, Havas, on how brands can build more meaningful relationships with consumers Campaign Jobs Trustees Volunteer Barnardo's, London (Central), London (Greater) Senior Planner £50-65k Direct Recruitment- Planning, London (Central), London (Greater) Junior Account Director or Account Director Up to £46k DOE plus benefits air recruitment, London (Central), London (Greater) Business Development Manager- Agency £30000 - £38000 per annum + commission createselect, London Head of Digital Strategy £60000 - £75000 per annum + Car or Car allowance and benefits Stonor, Buckinghamshire Senior Designer (Integrated) £35000 - £45000 per annum createselect, London Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Account Manager Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Senior Fundraiser – Corporate Circa £28,000 WellChild, Cheltenham, Gloucestershire head of planning | marketing Competitive wagamama, London (Central), London (Greater)

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