P&G in talks with agencies over £210m UK media; Liverpool FC to stream next match in 360-degree video

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Campaign: Media July 23, 2016

Media news and analysis, powered by Media Week Most read P&G in talks with agencies over £210m UK media Gurjit Degun Procter & Gamble has been speaking with agencies about its £210m media account in the UK. Liverpool FC to stream next match in 360-degree video Omar Oakes Liverpool Football Club will screen a live football match tonight with a 360-degree view on YouTube, as top Premier League teams continue to build their online brands for a global audience. Sorrell expects to be father again aged 71 Staff Sir Martin Sorrell is expecting to become a father again aged 71. Mobile video jumps 39% to become dominant viewing platform Omar Oakes Mobile devices will become the main platform globally for viewing online video this year, according to the latest forecast from Zenith. Movers and shakers: Mondelez, BBC, M&C Saatchi, Arena, AKQA, Facebook and more Staff Welcome to Campaign's weekly round-up of the hires, departures and promotions across the industry. What brands can learn from Amazon's personalised video experiment Shona Ghosh Amazon is trialling dynamic video ads, using browsing data to decide what creative to show prospective shoppers on the fly. BBC reshuffle leaves marketers excluded from leadership team Shona Ghosh A BBC shake-up means the broadcaster's chief marketing officer, Philip Almond, no longer has a place on its executive team. MediaSense launches ad tech consultancy Stack I/O Omar Oakes MediaSense, the media consultancy, has launched what it is calling Europe's first independent advertising and marketing tech consultancy. Arena Media appoints Parkus as MD Gurjit Degun Elliot Parkus, managing partner at Arena Media, has become its managing director, replacing Henry Daglish who left to set up an agency. Netflix shares plunge after subscriber numbers fail to meet expectations Simon Gwynn Netflix undershot expectations last quarter, adding only 1.7m new subscribers globally, against a predicted 2.5 million, which took the total to 83 million. Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Promoted May's Aerial Awards winner: Radio Clyde Creative for Henry's Honda Staff Campaign Jobs International Sales Account Director - Native & Programmatic £50000 - £60000 per annum + commission Ultimate Asset, London PARTNERSHIPS SALES MANAGER - Sports//Music/Events £50000 - £60000 per annum + bonus & benefits Ultimate Asset, London Deputy Advertising Manager £33,000 + uncapped com + car + bens b3-media, Kent Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Legal Information Assistant/Administrator Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) Content Producer Dependent on Experience Haymarket Media Group, Twickenham, London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater) Sponsorship Sales Executive Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater) Business Development Director India & Group Marketing Competitive - According to Experience Engage Sports Media, Mumbai & London Sales Manager - Energy and Environment Depending on experience, plus commission Haymarket Media Group, Twickenham, London (Greater)

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