Friday, 29 July 2016

EE and BT launch first dual brand campaign, Mother creative duo moves to Blink, Hilton hires new agency

Campaign: Agencies

Campaign: Agencies
July 29, 2016

Latest

EE and BT launch first dual brand campaign with Kevin Bacon
EE and BT launch first dual brand campaign with Kevin Bacon

Shona Ghosh

EE and BT have launched their first joint marketing campaign to push the recently announced BT Sport app.

Creative duo behind Ikea ads leaves Mother for Blink Productions
Creative duo behind Ikea ads leaves Mother for Blink Productions

Omar Oakes

Freddy Mandy and Tim McNaughton, the award-winning creative directors behind some of Ikea's most memorable recent ads, have left Mother London to join Blink Productions.

Hilton picks BMB for EMEA social and content strategy
Hilton picks BMB for EMEA social and content strategy

Omar Oakes

Hilton Worldwide has appointed BMB to lead social and content strategy across Europe, the Middle East and Africa for the global hotels owner.

Brexit voters feel the pain but wouldn't change their minds, McCann study shows
Brexit voters feel the pain but wouldn't change their minds, McCann study shows

Simon Gwynn

Almost everybody who voted for Britain to leave the EU would make the same decision again, a survey has found - even though many agree the result has increased uncertainty.

Space fan Trevor Beattie creates SETI's new logo
Space fan Trevor Beattie creates SETI's new logo

Omar Oakes

BMB co-founder Trevor Beattie has designed a new logo for The SETI Institute, the nonprofit research organisation, to reflect its mission to search for life on other planets.

New York Times places VR video within its mobile site for first time
New York Times places VR video within its mobile site for first time

Simon Gwynn

The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format.

The IAB could just carry on being brash and annoying
The IAB could just carry on being brash and annoying

Magnus Wood

When 22% of British adults are trying to stop something happening, that's a sign that something is up, says the head of digital strategy at MullenLowe Profero.

Swarovski appoints Somethin' Else as first content agency
Swarovski appoints Somethin' Else as first content agency

Gurjit Degun

Swarovski, the jewellery brand, is pushing its content marketing after appointing Somethin' Else to handle the account following a competitive pitch process.

On the Campaign couch: How do I convince my boss to go for a risky idea?
On the Campaign couch: How do I convince my boss to go for a risky idea?

Jeremy Bullmore

Jeremy Bullmore, Campaign's agony uncle, shares advice for a creative who wants to pitch the boss a risky campaign idea.

Lesson from the ladder: Not all battles are worth fighting
Lesson from the ladder: Not all battles are worth fighting

Simon Labbett

Simon Labbett, the founder of Hometown London, draws inspiration from the talented minds he meets. Here are his ten commandments.

Wins this week: Stonewall, International Airlines Group, Swarovski
Wins this week: Stonewall, International Airlines Group, Swarovski

Staff

LGBT charity Stonewall has hired Mr President as its retained agency after a pitch through AAR.

Graeme Douglas:
Promoted
Graeme Douglas: "The best work comes from people who can think across boundaries"

In association with The Trade Desk, we invite the biggest industry names to interview their boundary pushing peers - and pass on the baton, in an interview relay.

The Work

Absolut
Absolut "Deadmau5" by Absolut Labs

Absolut has teamed up with EDM artist deadmau5 to create a VR gaming app that follows the musician on a journey from his studio to a club.

Bookatable
Bookatable "Get out more" by M&C Saatchi Accelerator

The Bookatable campaign rolls out from 1 August to encourage Londoners to get out and explore the city's restaurants.

Pimm's Cider Cup
Pimm's Cider Cup "Land of hoops and glory" by Taylor Herring

Alexander Armstrong has teamed up with Pimm's Cider Cup to revive the game of croquet, in the year in which both the sport and the brand celebrate their 165th anniversary.

Trending

How a French furniture brand activated Pokémon Go across 200 stores
How a French furniture brand activated Pokémon Go across 200 stores

Shona Ghosh

Brands and agencies have been experimenting with Pokémon Go as a marketing tool, primarily to drive footfall to physical stores.

A view from Dave Trott: Brexit and behavioural economics
A view from Dave Trott: Brexit and behavioural economics

Dave Trott

Behavioural economics is defined as: human understanding for business advantage.

The story behind the story
Promoted
The story behind the story

Staff

McCann Health, 2016 Lions Health Network of the Year, and Campaign invited top marketers and visionary artists to discuss creativity during this year's Lions Health Festival

Campaign Jobs
Head of Planning Competitive BBC, London (Central), London (Greater)
Creative Artworker £28000 - £32000 per annum createselect, London
Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood
Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough
Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater)
Creative - Theme Parks Competitive Merlin, Acton, London
Head of Digital Content Competitive salary and benefits package Boat International Media, Wimbledon, London (Greater)
Graphic Designers Competitive Atkins, Birmingham, London, Epsom and Glasgow offices.
Junior Designer £25-£28K World Skills UK, London
Account Director £40000 - £50000 per annum The Great & The Good, London
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