Tesco's 'fake farm' brands referred to trading standards; The impact of Brexit on Brand Britain

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Campaign 18:05 July 18, 2016

The five things you need to know today Most read Tesco's 'fake farm' brands referred to trading standards Shona Ghosh The National Farmers' Union (NFU) will challenge supermarkets over their use of 'fake' farm brands, claiming the practice confuses consumers. Tech Mobile video jumps 39% to become dominant viewing platform Omar Oakes Mobile devices will become the main platform globally for viewing online video this year, according to the latest forecast from Zenith. Advertising M&C Saatchi's Tindall poaches Leo Burnett creative duo Omar Oakes M&C Saatchi has poached Leo Burnett's award-winning creative team, Matt Collier and Wayne Robinson, to be reunited with chief creative officer Justin Tindall. Marketing The impact of Brexit on Brand Britain Rana Brightman Brand Britain has long been a debated subject, writes Rana Brightman, strategy director at Siegel+Gale. What does it mean to be British? What defines our national identity? Media JCDecaux gets its digital outdoor show on the road Gideon Spanier One year on from winning TfL's £500m bus-shelter contract, JCDecaux is turning London into the 'global showcase for digital outdoor', Spencer Berwin tells Gideon Spanier. But will advertisers be persuaded? Also in the news Sorrell expects to be father again aged 71 Sir Martin Sorrell is expecting to become a father again aged 71. Palmolive and Gett first to launch sponsored filters on hot photo app Prisma Palmolive and taxi app Gett are the first brands to sponsor a rising new photography app, Prisma, which uses filters to turn photos into 'art'. How Pokémon Go's game mechanics are set up to be a hit SapientNitro's Mark Caswell-Daniels and Chapman Lee pull apart Pokémon Go to find out why it's such a hit with gamers Promoted How Brand Commerce can save the high street eCommera The British high street has lost a few big retail names in recent years. How can brands compete in the age of Brand Commerce? Promoted Navigating the storm Staff The 2016 Brightcove Publishers' Forum put the spotlight on the trials and opportunities facing the industry Campaign Jobs Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) New Business Assistant Competitive - Entry Level ITN, London (Central), London (Greater) Head of PR– Fashion £Highly Competitive Success Appointments, London Creative - Theme Parks Competitive Merlin, Acton, London Ecommerce Director £60k - £85k + Bonus + Stock Ultimate Asset, London (Greater) Senior Planner £70000 - £75000 per annum + excellent benefits The Great & The Good, London Corporate communications content manager Competitive+ Benefits rb ( Reckitt Benckiser ), Slough Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Picture Editor - FourFourTwo Dependent on Experience Haymarket Media Group, Twickenham, London (Greater)

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