Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review; Rebekah Brooks: 'We must offer different things to advertisers'; Grey Group returns bronze Lion

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Campaign 18:05 July 07, 2016

The five things you need to know today Most read Ikea picks Group M and Dentsu Aegis in ground-breaking £300m media review Gideon Spanier Ikea has picked two media-buying groups, Group M and Dentsu Aegis Network, to be its global partners in a ground-breaking deal for its estimated £300m media account. Tech Volkswagen teams up with LG to create 'connected car' technology Simon Gwynn Volkswagen has signed an agreement with LG to collaborate on the development of "connected car" technology. Advertising A view from Dave Trott: A creative disaster Dave Trott The biggest problem for ex-soldiers is depression. Marketing Government sets target for 33% women in senior leadership roles across FTSE 350 by 2020 Gurjit Degun Industry leaders are working with the government to increase the number of women in senior leadership roles to 33% across the FTSE 350 by 2020. Media Rebekah Brooks: 'We must offer different things to advertisers' Gideon Spanier Rebekah Brooks has been making up for lost time, refashioning News UK as a multimedia business since her return to the helm. It's all about giving advertisers what they want, she tells Gideon Spanier. Also in the news Grey Group returns bronze Lion over I Sea app controversy Grey Group is returning its bronze Lion that it picked up for its I Sea app at the Cannes Lions International Festival of Creativity last month. Coca-Cola's Bobby Brittain on why Zero (Sugar) is the new hero Coke kicked off its biggest product launch in a decade this week, for new calorie-free version Coca-Cola Zero Sugar. Marketing director Bobby Brittain told Campaign why one little word makes all the difference. Where next for digital ad creatives? Cannes played host to a gathering of adland's greatest minds at Campaign and AOL's future-focused debate Promoted How well do you really know your customers? Brand Republic Insight & Connexity Let us know for your chance to win a £100 spree in John Lewis Promoted Get the message to consumers Daniel Head and Matt McRoberts, Appboy Mobile outreach is not only changing the modern customer/brand relationship, it is also boosting the effectiveness of paid advertising Campaign Jobs Social Manager - Creative/Content Marketing Agency! £30k + BONUS!! Dot-Gap, London (Central) Associate Director | Technology & Media | Market Research £50000 - £65000 per annum Hasson Associates, London Agency Account Director - programmatic & native - £STRONG! £60000 - £80000 per annum + bonus + benefits Ultimate Asset, London, West End Customer Acquisition Manager £65,000 per annum Ball & Hoolahan, London Senior Recruitment & Talent Manager £50000 - £60000 per annum + benefits The Great & The Good, London Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Packaging Manager up to £38,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Arenas Marketing Account Manager (MAT Cover) £28,000 p.a The NEC (National Exhibition Centre, Birmingham), Birmingham, West Midlands Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater)

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