Friday, 29 July 2016

EE and BT launch first dual brand campaign with Kevin Bacon; David Shrigley and Sadiq Khan launch #LondonIsOpen campaign

Campaign 18:05

Campaign 18:05
July 29, 2016
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EE and BT launch first dual brand campaign with Kevin Bacon
EE and BT launch first dual brand campaign with Kevin Bacon

Shona Ghosh

EE and BT have launched their first joint marketing campaign to push the recently announced BT Sport app.

Tech
Google ad revenue grows 19%
Google ad revenue grows 19%

Gurjit Degun

Google's ad revenue grew 19% over the second quarter of the year to $19.1bn (£14.5bn) compared with the same period last year.

Advertising
Always enlists more feisty sportswomen to update '#LikeAGirl' in time for the Olympics
Always enlists more feisty sportswomen to update '#LikeAGirl' in time for the Olympics

Be On

Social video expert Be On reviews "#LikeAGirl", the latest viral video from Always.

Marketing
David Shrigley and Sadiq Khan launch #LondonIsOpen campaign
David Shrigley and Sadiq Khan launch #LondonIsOpen campaign

Shona Ghosh

Turner prize winner David Shrigley is among the ten artists whose work comprises the #LondonIsOpen campaign, launched today across the Tube network.

Media
New York Times places VR video within its mobile site for first time
New York Times places VR video within its mobile site for first time

Simon Gwynn

The New York Times has embedded a 360-degree video experience within its mobile website for the first time, in a move that could significantly increase audience exposure to the format.

 

Also in the news
Asda joins Lidl and Morrisons in pledging to stop using eggs from caged hens

Asda, Lidl and Morrisons have this week joined the UK's other major retailers by pledging to phase out the sale of eggs from caged hens by 2025.

Could street art become marketers' secret weapon this summer?

Once an irksome pastime considered anti-social and unwelcome, street art has suddenly become one of the most vibrant and immediate forms of advertising, with many brands utilising its powerful impact, writes Custard Factory's Andrew Parker.

The death of the app and why brands must serve as personal assistants

The app as we know it today could soon be a thing of the past. Customers are tired of brands that just sell to them, writes Brian Cooper, the chief creative officer of Oliver Group UK.

Data and creativity: fully committed, or just a fling?
Promoted
Data and creativity: fully committed, or just a fling?

Georganna Simpson

Campaign and Quantcast bring together advertising's finest to debate the future of data and creativity

If you could only have one new hire, what role would that be?
Promoted
If you could only have one new hire, what role would that be?

Staff

Speaking at the Programmable Marketing Forum, industry professionals were asked whether a data scientist is more valuable hire than a creative genius.

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