Tuesday 19 July 2016

MuslimGirl's founder wants to smash stereotypes, Millennials' favourite social media, Freesat hires agency

Campaign: Media

Campaign: Media
July 19, 2016
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Behind the veil: MuslimGirl's founder is out to smash stereotypes
Behind the veil: MuslimGirl's founder is out to smash stereotypes

Shona Ghosh

Amani Al-Khatahtbeh, the 24-year-old founder of MuslimGirl.net, talks to Shona Ghosh about tackling stereotypes, her views on Donald Trump and the demands of being a successful entrepreneur.

Money-saving and travel top millennials' favourite social media accounts
Money-saving and travel top millennials' favourite social media accounts

Susan Billinge

Money-saving and travel came top in a poll that asked younger Brits what type of account they are most likely to follow on social.

Freesat picks Mr President to launch new brand campaign
Freesat picks Mr President to launch new brand campaign

Omar Oakes

Freesat, the free-to-air digital TV service, has appointed Mr President as its lead creative agency after a competitive pitch ran by its head of marketing.

ANA: To end rebates, marketers must seize control of media agency relationships
ANA: To end rebates, marketers must seize control of media agency relationships

Douglas Quenqua

New guidelines urge creation of Chief Media Officer role to oversee agencies, and include template for airtight contract

Should brands use a 'Big Four' firm to audit their agency?
Should brands use a 'Big Four' firm to audit their agency?

Gideon Spanier

Was Sir Martin Sorrell right to question the credentials of media specialists?

Channel 4 launches TV and advertising research PhD with Durham University
Channel 4 launches TV and advertising research PhD with Durham University

Omar Oakes

Channel 4 has teamed up with Durham University's psychology department to launch a PhD course in the behaviour of television watching and advertising.

Sorrell expects to be father again aged 71
Sorrell expects to be father again aged 71

Staff

Sir Martin Sorrell is expecting to become a father again aged 71.

Hare jumps into global marketing role at Optimedia Blue 449
Hare jumps into global marketing role at Optimedia Blue 449

Gideon Spanier

Optimedia Blue 449 has promoted one of its founding employees, Nicki Hare, to global head of marketing and culture as part of its drive to become an international network.

The Thinkboxes: May/June shortlist
Promoted
The Thinkboxes: May/June shortlist

Thinkbox

Which TV adverts made the shortlist this month?

Great minds don't always think alike: win a £150k campaign
Promoted
Great minds don't always think alike: win a £150k campaign

Staff

Take Immediate's challenge, be crowned Great Minds 2016 and win a campaign for your client worth £150k

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