Relationship status: why brands need to become more human

Ask a brand what sort of relationship they want with their customers, and the answer will usually be "love". People have many different types of relationship – from significant others to best friends to neighbours they're dimly aware of. So why can't brands bring some of that nuance to their relationships with customers? We spoke to Kitcatt Nohr managing director, Hattie Whiting, chief strategy officer Ed Beard, and Robert Rowland Smith, philosopher and relationship expert at The School of Life to discover how brands can better connect with their customers by thinking about relationships in human terms. Your email has been sent to rogernadal36@gmail.com If you would like to unsubscribe from Campaign Promotions, please click here Registered office: Bridge House, 69 London Road, Twickenham, TW1 3SP