Friday, 15 July 2016

Johnson's Baby hunts UK agencies, The ad man who invested in Pokémon Go's developer, Latest Olympics ads

Campaign: Agencies

Campaign: Agencies
July 15, 2016

Latest

Johnson's Baby hunts UK agencies to differentiate from own-label
Johnson's Baby hunts UK agencies to differentiate from own-label

Shona Ghosh

Johnson & Johnson's babycare arm in the UK, Johnson's Baby, is seeking agencies to help it differentiate further from own-label rivals.

Brands won't stop ringing the ad man who invested in Pokémon Go's developer
Brands won't stop ringing the ad man who invested in Pokémon Go's developer

Shona Ghosh

David Jones hasn't lacked for attention as the ex-chief executive of Havas and founder of the first brand tech venture You & Mr Jones.

Do I need to work on my accent to get on in advertising?
Do I need to work on my accent to get on in advertising?

Megan Jackman

After being criticised for her accent, Hazel May's Megan Jackman questions whether an accent can really affect how far you can go in your career.

Rio 2016 Olympics: the campaigns vying for gold
Rio 2016 Olympics: the campaigns vying for gold

Staff

With the Rio 2016 Olympics around the corner, Campaign takes a look at the best (and worst) campaigns from the brands and official sponsors eager to capitalise on the world's biggest sporting event.

Coke celebrates that winning feeling in Olympics campaign
Coke celebrates that winning feeling in Olympics campaign

Simon Gwynn

Coca-Cola's campaign for Rio 2016 draws a parallel between the exhilarating feeling of winning an Olympic gold and everyday moments of joy.

Latest Hillary Clinton ad paints Trump as a terrible example to your children
Latest Hillary Clinton ad paints Trump as a terrible example to your children

Simon Gwynn

Hillary Clinton has honed in on the allegedly damaging effect her opponent's language is having on America's children in a ferocious new campaign ad.

Sam Cartmell joins Ogilvy top team as deputy ECD
Sam Cartmell joins Ogilvy top team as deputy ECD

Omar Oakes

Mick Mahoney has chosen Sam Cartmell as his creative number two at Ogilvy & Mather in the newly-created role of deputy executive creative director.

McCann Worldgroup scoops Alzheimer's Society's integrated account
McCann Worldgroup scoops Alzheimer's Society's integrated account

Gemma Charles

Alzheimer's Society, the dementia support and research charity, has appointed McCann Worldgroup to handle an integrated brief as it seeks to build the society's brand and increase funds.

Nike 1, Adidas 0: the neuroscience battle behind the Euro 2016 ads
Nike 1, Adidas 0: the neuroscience battle behind the Euro 2016 ads

Heather Andrew

How did the ads from two of the biggest sporting rivals play out in consumers' brains? Heather Andrew, the UK CEO at Neuro-Insight, investigates and offers some wider lessons for brands.

A political tour of adland
A political tour of adland

Kate Magee

A parliamentary delegation was inspired by what it saw on a fact-finding mission to Soho.

On the Campaign couch: Why has my agency resigned our business?
On the Campaign couch: Why has my agency resigned our business?

Jeremy Bullmore

You'd be well advised not to take your agency's reply at face value. Instead, consult Jeremy Bullmore's translated guide.

Bradley named culture secretary
Bradley named culture secretary

Omar Oakes

Karen Bradley, a former home office minister, has been named by the government as the new secretary of state for culture media and sport.

Omnicom UK organic revenue up 3.3%
Omnicom UK organic revenue up 3.3%

Omar Oakes

Omnicom, the owner of the BBDO and OMD networks, has reported a 3.3% growth in organic revenue for UK in the second quarter of 2016.

Airbus pulls a McWhopper with 'Congratulations Boeing' video
Airbus pulls a McWhopper with 'Congratulations Boeing' video

Jane Levere

Classy peacemaking video goes viral with more than 2 million views in first two days

Wins this week: Carabao, Siemens, Glenmorangie
Wins this week: Carabao, Siemens, Glenmorangie

Staff

Carabao, South-East Asia's fastest growing energy drink, has picked Quiet Storm to lead its UK advertising as it gears up to launch an eight-figure UK marketing campaign and two new three-year partnerships with football clubs Chelsea and Reading.

Diversity and digital are key themes at CS Mini Cannes
Diversity and digital are key themes at CS Mini Cannes

Sandra Halliday

For those who didn't get to Cannes this year, and for some of those who did, Creative Social's CS Mini Cannes last night focused on the winners, a few dud ads and the key themes.

Cannes Lions... does it need a new blueprint?
Promoted
Cannes Lions... does it need a new blueprint?

Gareth Moss, The Blueprint

As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues.

The Work

Channel 4
Channel 4 "Meet the superhumans" by 4Creative

Channel 4's follow-up to its Cannes Grand Prix-winning 2012 Paralympic Games campaign features 120 people with disabilities.

Trending

The 25-year-old behind Vote Leave's ads
The 25-year-old behind Vote Leave's ads

Maisie McCabe

While the politicians campaigning to keep the UK in the EU toured Soho to consult with some of the best minds the ad industry has to offer, the Leave ads were developed by a 25-year-old with a shoestring team.

Pokemon Go will feature sponsored locations for retailers
Pokemon Go will feature sponsored locations for retailers

Shona Ghosh

Pokemon Go's developer, Niantic, has confirmed that it will feature sponsored locations in future, as brands and retailers try and cash in on the game's growing popularity.

Engage and retain: how do you communicate with your customers?
Promoted
Engage and retain: how do you communicate with your customers?

Brand Republic Insight & Pure360

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