Brands won't stop ringing a Pokémon Go investor, O2 CEO out, Secrets behind Spice Girls' brand success

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Campaign: Brands July 15, 2016

Brand news and analysis, powered by Marketing Latest Brands won't stop ringing the ad man who invested in Pokémon Go's developer Shona Ghosh David Jones hasn't lacked for attention as the ex-chief executive of Havas and founder of the first brand tech venture You & Mr Jones. Dunne steps down as O2 CEO Omar Oakes O2's new chief executive will be Mark Evans, the network operator's chief financial officer, as Ronan Dunne prepares to leave. McDonald's might be Pokémon Go's first sponsor - but not in the UK Shona Ghosh Pokémon Go has promised sponsored locations in future, and it appears McDonald's may be the first brand to sign up - at least in the US. What can retailers learn from Pokémon Go? Theo Theodorou Pokémon Go isn't the only service to have bridged the digital and physical, writes Theo Theodorou, the managing director EMEA at xAd. Pokémon Go explained for marketers Shona Ghosh Pokémon Go has just been released in the UK, after generating huge hype in its launch markets of the US, New Zealand and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling. Spice Girls' Wannabe turns 20: Secrets behind the 'Girl Power' brand Helen Hoddinott This week marks 20 years since the Spice Girls released their debut single, Wannabe. Campaign asked industry leaders how and why girl power went global. Coke celebrates that winning feeling in Olympics campaign Simon Gwynn Coca-Cola's campaign for Rio 2016 draws a parallel between the exhilarating feeling of winning an Olympic gold and everyday moments of joy. Virgin Media thinks Usain Bolt has a lot in common with its broadband speeds Be On Virgin Media attaches its own brand narrative to Usain Bolt's personal story without making any explicit claim, writes Be On. Recognise when it's time for change, says Coca-Cola marketing director Bobby Brittain It's no coincidence that Coca-Cola has been around for so long. We listen to our consumers and constantly evolve as a result, writes Coke GB's marketing director. Don't wait for things to come to you, says BMW brand manager Nicola Green Attitude, energy levels, presence and the level of interest you show in others and their work has a huge impact on the team and the work you all produce, says BMW UK's Nicola Green. Latest Hillary Clinton ad paints Trump as a terrible example to your children Simon Gwynn Hillary Clinton has honed in on the allegedly damaging effect her opponent's language is having on America's children in a ferocious new campaign ad. Airbus pulls a McWhopper with 'Congratulations Boeing' video Jane Levere Classy peacemaking video goes viral with more than 2 million views in first two days Nike 1, Adidas 0: the neuroscience battle behind the Euro 2016 ads Heather Andrew How did the ads from two of the biggest sporting rivals play out in consumers' brains? Heather Andrew, the UK CEO at Neuro-Insight, investigates and offers some wider lessons for brands. Bradley named culture secretary Omar Oakes Karen Bradley, a former home office minister, has been named by the government as the new secretary of state for culture media and sport. Wins this week: Carabao, Siemens, Glenmorangie Staff Carabao, South-East Asia's fastest growing energy drink, has picked Quiet Storm to lead its UK advertising as it gears up to launch an eight-figure UK marketing campaign and two new three-year partnerships with football clubs Chelsea and Reading. Promoted Why ad blockers are 'a wonderful thing'... We explore if an ad can ever be too relevant' - and why ad blockers may not be the enemy Promoted How Brand Commerce can save the high street eCommera The British high street has lost a few big retail names in recent years. How can brands compete in the age of Brand Commerce? Campaign Jobs Head of Digital Competitive + package Nigel Wright Recruitment, West Midlands Senior Agency Account Director - Leading Programmatic Platform £50000 - £60000 per annum + uncapped bonus Ultimate Asset, London Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London head of planning | marketing Competitive wagamama, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater) Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London PR SENIOR ACCOUNT MANAGER (SAM) One of the best packages available!! Sleek Talent, London (Central), London (Greater)

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