Brexit to send ad market sliding, Channel 4's superhumans return, Amazon explores personalised video ads

View in web browser | Add to safe senders list

Campaign Breakfast Briefing July 14, 2016

Latest Brexit to send ad market sliding, IPA report warns Gideon Spanier Britain's ad industry is facing two years of decline in the wake of the Brexit vote, according to the IPA Bellwether Report, which has slashed its growth forecasts for 2016 and 2017. 'The superhumans' return in Channel 4's Paralympic sequel Maisie McCabe Channel 4 is launching a follow-up to its Cannes Grand Prix-winning "Meet the superhumans" campaign for the 2012 Paralympic Games with an ad featuring 120 people with disabilities. Amazon explores ads with personalised video spots Shona Ghosh Amazon is looking to boost its role as an advertising platform after announcing experiments with personalised video ads. Starbucks will serve freshly baked bread with Princi investment Shona Ghosh Starbucks will start serving freshly baked goods in store for the first time, after investing in a top Milan bakery. Facebook raids agencies again to hire Dare's Thomas Omar Oakes Facebook has hired Dare chief executive Leigh Thomas as EMEA director of global client partnerships, in its latest assault on agencies' senior ranks. Telegraph launches display ads with guaranteed 10-second viewability Gideon Spanier The Daily Telegraph is promising advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds. Programmatic buying surge blamed for drop in UK ad viewability Omar Oakes A surge in programmatic ad buying has triggered a dramatic drop in online ad viewability, according to the latest findings from ad verification company Meetrics. How has Pokemon Go become so successful so quickly? Adam Vine Pokémon Go has achieved almost as many users as Uber in a week by giving gamers what they want, writes Omnicom Media Group's Adam Vine. Wrigley campaign celebrates importance of confidence in everyday moments Simon Gwynn Wrigley is launching a new campaign for Extra, "Time to shine", with a roadblock slot across all UK commercial TV channels this Sunday. Promoted Cannes Lions... does it need a new blueprint? Gareth Moss, The Blueprint As the dust settles on the creative festival that we know as the Cannes Lions, The Blueprint editorial team caught up with some of their favourite friends and colleagues. Promoted How brands can change their relationships with customers Find out what relationship brands should be aiming for - and how to get there Campaign Jobs Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh Sales Account Director - client direct, digital - £55k + £50000 - £55000 per annum + bonus Ultimate Asset, London, West End Media Planning Director - Independent Media Agency £38000 - £45000 per annum + Great Agency Benefits Ultimate Asset, London ACCOUNT MANAGER– Telecoms and Retail – South West London agency – c. £30k c. £30k Judi Patton, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater) ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER - Creative agency - London dependent on experience Judi Patton, London (East), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Marketing Tech Project Operations Manager Competitive The Economist, London (Central), London (Greater)

manage bulletins unsubscribe

© 2016 Haymarket Business Media Bridge House 69 London Road Twickenham TW1 3SP Phone: +44 (20)8267 5000