Thursday, 7 July 2016

Amazon makes bargains more opaque + latest from M&S, P&G, Sky Sports, Nissan, Coca-Cola, Adidas and bet365

Campaign: Brands

Campaign: Brands
July 07, 2016
Brand news and analysis, powered by Marketing

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Amazon makes bargains more opaque by ditching list prices
Amazon makes bargains more opaque by ditching list prices

Shona Ghosh

Amazon is experimenting with dropping list prices, the price of a product as suggested by the manufacturer, as it looks at ways to keep customers locked into its ecosystem.

M&S boss Rowe remains cheerful in the face of startling sales plunge
M&S boss Rowe remains cheerful in the face of startling sales plunge

Simon Gwynn

Marks & Spencer chief executive Steve Rowe was stoic in the face of troubling figures today, after like-for-like clothing sales at the retailer plummeted 8.9% in the last three months.

Cameron to rush through HFSS advertising changes
Cameron to rush through HFSS advertising changes

Omar Oakes and Gideon Spanier

Media sources expect David Cameron to push quickly for the implementation of tougher ad rules around food and drink high in fat, sugar and salt despite the upheaval of the Brexit vote.

Code of practice could ensure fair pitches, hears agency/brand debate
Code of practice could ensure fair pitches, hears agency/brand debate

Omar Oakes

Brands should adhere to a code of practice to ensure fair processes when being pitched to by ad agencies, it was suggested at a lively agency vs brands debate at Oystercatchers last night.

P&G marketer Pritchard warns brands over rebates
P&G marketer Pritchard warns brands over rebates

Gemma Charles

Procter & Gamble's top global marketer has waded into the media agency transparency debate, saying brands that neglect to do their own governance "only have themselves to blame".

P&G's Pritchard: Embrace the 'noble and beautiful craft' of advertising
P&G's Pritchard: Embrace the 'noble and beautiful craft' of advertising

Marc Pritchard

Marc Pritchard, chief marketer at Procter & Gamble, tells Sonoo Singh about the 'crap trap' of content, the 'beautiful craft' of advertising and why he would like the Glass Lion to disappear.

Sky Sports signs up Nissan and bet365 as Premier League sponsors
Sky Sports signs up Nissan and bet365 as Premier League sponsors

Simon Gwynn

Nissan and bet365 have signed three-year deals to sponsor live Premier League football on Sky Sports.

Brand sponsorship is about more than just great creative
Brand sponsorship is about more than just great creative

Nick Fuller

Four years ago this week, we were less than a month away from the start of the London 2012 Games, and saw an explosion of creative advertising as sponsors vied to promote their support of the event, the athletes and their teams.

Government sets target for 33% women in senior leadership roles across FTSE 350 by 2020
Government sets target for 33% women in senior leadership roles across FTSE 350 by 2020

Gurjit Degun

Industry leaders are working with the government to increase the number of women in senior leadership roles to 33% across the FTSE 350 by 2020.

Coke turns to YouTube to reconnect with consumers
Coke turns to YouTube to reconnect with consumers

Shona Ghosh

Coca-Cola has launched its own YouTube channel in an effort to win back a youthful audience more interested in their iPhones and Facebook than fizzy drinks.

Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says
Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says

Omar Oakes

Nearly two-thirds of sports fans think Adidas should reconsider its sponsorship arrangements with Lionel Messi, a snap poll has found following the global football star's conviction for tax fraud.

Manchester City joins esports craze after signing video game player
Manchester City joins esports craze after signing video game player

Omar Oakes

Manchester City Football Club has signed its first esports player, who will represent the Premier League giant at tournaments and fan events.

The Great Outdoors: Sean Kinmont, co-founder & creative director of 23red
Promoted
The Great Outdoors: Sean Kinmont, co-founder & creative director of 23red

Ocean

Campaign and DOOH specialists, Ocean, talk to top creatives about the creative power and potential of digital out-of-home - from London and Cannes

What's the key to getting personal ads right?
Promoted
What's the key to getting personal ads right?

Staff

Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity.

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