ING's Next Rembrandt project proves god is in the machine + latest from Twitter, Nike, Coca-Cola, Sky and TfL

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Campaign: Brands July 08, 2016

Brand news and analysis, powered by Marketing Latest ING's Next Rembrandt project proves god is in the machine Shona Ghosh JWT Amsterdam's Next Rembrandt project challenges the nature of human creativity. Twitter reveals insights from best brand campaigns of Euro 2016 Laurent Buanece Twitter's director of brand strategy reveals the best Euro 2016 campaigns on the platform. Nike's Ronaldo video is most shared ad of Euro 2016 Unruly Nike's "The Switch" is the most shared video ad from Euro 2016, according to new data released today by Unruly. Coca-Cola's Bobby Brittain on why Zero (Sugar) is the new hero Simon Gwynn Coke kicked off its biggest product launch in a decade this week, for new calorie-free version Coca-Cola Zero Sugar. Marketing director Bobby Brittain told Campaign why one little word makes all the difference. Sky Cinema launches with stardust ad campaign and E.On sponsorship Omar Oakes Sky is promoting the launch of Sky Cinema, its rebranded suite of movie channels, with a nostalgic ad featuring quotes from well-known films. Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground Shona Ghosh Comparethemarket.com is pushing its Orange Wednesday replacement, Meerkat Movies, with a new spot from VCCP starring a slightly less fresh-faced Macaulay Culkin. What marketers need to know about TfL's new ad ban Brinsley Dresden From 1 July, ads that promote an unrealistic or unhealthy body shape, or are likely to cause body confidence issues, will be banned from appearing on London's public transport network. Usain Bolt becomes the face for new insole brand Enertor Shona Ghosh Usain Bolt is the launch face for sporting insole brand Enertor, with a spot from VCCP launching over the weekend. Volkswagen teams up with LG to create 'connected car' technology Simon Gwynn Volkswagen has signed an agreement with LG to collaborate on the development of "connected car" technology. Brexit: what Asia makes of UK's vote to leave EU Staff Campaign Asia-Pacific has sought the views of agency bosses and technical experts on what the major Asian countries' relationship with a post-Brexit UK will look like. Chinese plot to form rival football competition to Champions League Omar Oakes China's richest man is planning to launch a rival football competition to the Champions League by luring top European clubs into a breakaway league. Purposeful brands must set the agenda not just reflect it Jason Foo According to a study by BBMG and Globescan of 21,000 consumers, 40% said they want purposeful brands but when questioned, they could not spontaneously name a single one, writes BBD Perfect Storm's chief executive. Wins this week: Yakult, Hiscox, Expedia, WWF Staff Quiet Storm has picked up Yakult's European ad account to help with a brand reappraisal. Promoted How brands can change their relationships with customers Find out what relationship brands should be aiming for - and how to get there Promoted Get the message to consumers Daniel Head and Matt McRoberts, Appboy Mobile outreach is not only changing the modern customer/brand relationship, it is also boosting the effectiveness of paid advertising Campaign Jobs Senior Brand Manager - Food and Drink £50000 - £60000 per annum + car allowance, bonus and benefits Jarlett de Grouchy, London Global Head of Marketing, Digital Media and Product £75000 - £85000 per annum + Bonus Ultimate Asset, London Senior Brand Manager - Shops Design £50000 - £60000 per annum + bonus + benefits Jarlett de Grouchy, London Brand Manager £40000 - £45000 Per Annum 10% bonus + benefits Veritas Partnership Ltd, M4/M40 corridor – Bucks/Berks/Oxon Content Development Manager competitive salary plus 25% cash and benefit funding programme Royal Bank of Scotland, Manchester, Greater Manchester Global Brand Manager up to £40,000 Pangaea Laboratories Ltd, Elstree, Borehamwood Arenas Marketing Account Manager (MAT Cover) £28,000 p.a The NEC (National Exhibition Centre, Birmingham), Birmingham, West Midlands Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London PR SENIOR ACCOUNT MANAGER (SAM) One of the best packages available!! Sleek Talent, London (Central), London (Greater)

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