National Lottery launches Olympics activity, Pokémon Go has first sponsor, Behind Tesco's fake farm brands

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Campaign: Brands July 21, 2016

Brand news and analysis, powered by Marketing Latest The National Lottery highlights support for Team GB in new spot Shona Ghosh The National Lottery, a long-time Team GB sponsor, has kicked off its marketing activity for the 2016 Olympic Games, which highlights its role in funding grassroots and professional sports. 'Fake' Tesco farm brands risk misleading consumers Simon Gwynn Supermarkets have come under fire for their use of "fake" farm brands to sell fresh produce, with branding experts warning that the practice risks misleading consumers. Industry seeks talks with new-look government amid Brexit anxiety Simon Gwynn Theresa May's newly appointed ministers must open a dialogue with the marketing industries right away in order to protect the UK's competitiveness, agency and brand leaders have said. McDonald's signs on as sponsor for Japanese launch of Pokémon Go Simon Gwynn McDonald's will become Pokémon Go's first sponsor - in Japan. Theresa May has found a marketing slogan that works... for now Gemma Charles Figures from the worlds of business, the arts and politics plus creative companies such as Google, Freuds and Unruly came together this week to unveil #LondonIsOpen. Liverpool FC to stream next match in 360-degree video Omar Oakes Liverpool Football Club will screen a live football match tonight with a 360-degree view on YouTube, as top Premier League teams continue to build their online brands for a global audience. William Hill CEO out as online struggles continue Shona Ghosh The chief executive of William Hill, James Henderson, has left the betting company abruptly, less than two years after he took the top job. Amazon, Apple and John Lewis are the biggest UK spenders on search Shona Ghosh Retailers are spending more on paid search, with Amazon leading the pack at £891,000 spent in the six months to June. What agency Huge learnt after paying for Pokémon Go 'lures' Shona Ghosh A US branch of digital agency Huge jumped early on the Pokémon Go bandwagon and saw a big sales uplift in its cafe as a result. Unilever profit up 2% amid flat sales in Europe Omar Oakes Unilever has reported a 2% increase in net profit to €2.7bn (£2.25bn) for the first half of 2016, despite "weak" consumer demand hitting sales. Creativity won't be a priority of new-look government Jonathan Trimble The appointment of a new culture secretary is unlikely to unlock any fresh thinking in the government -- which is exactly what we need right now, says 18 Feet & Rising CEO Jonathan Trimble. Somethin' Else picks up Hyundai Mercury Prize brief Gurjit Degun The BPI has appointed Somethin' Else to handle social media strategy and content for the Hyundai Mercury Prize following a competitive pitch process. P&G in talks with agencies over £210m UK media Gurjit Degun Procter & Gamble has been speaking with agencies about its £210m media account in the UK. The growing disconnect between brands, creative and programmatic Richard Robinson Ad players have a duty to demonstrate the value and power of data to the community, writes Richard Robinson, the managing director, EMEA at Turn. Promoted Flavours are local but insights travel Cannes was the setting for Campaign and Product of the Year to gather a group of top marketing minds to discuss the future of global product launches Promoted Three ways to make your digital marketing nimble How Blue State Digital are helping to make Lloyds Banking Group's digital strategy more useful and human through testing and learning Campaign Jobs Client Service Director £70000 - £80000 per annum The Great & The Good, London Marketing Tech Operations Manager Competitive The Economist, London (Central), London (Greater) Head of Digital - DIGITAL / SEO AGENCY £70-75k (negotiable) plus benefits The Jefferson Group, London (Central), London (Greater) Digital Marketing Manager £40K - £45k Bouncepad, London (Central), London (Greater) Account Director £38-42k + share options, pension and benefits Stellar, London (Central), London (Greater) Head of Planning Competitive BBC, London (Central), London (Greater) Digital Content Executive Competitive Association of British Insurers, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London head of planning | marketing Competitive wagamama, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater)

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