Wednesday, 6 July 2016

Facebook is our mutual enemy, says Guardian editor; Usain Bolt's latest ad for Virgin Media

Campaign 18:05

Campaign 18:05
July 06, 2016
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Facebook is our mutual enemy, Guardian editor Viner tells ISBA
Facebook is our mutual enemy, Guardian editor Viner tells ISBA

Shona Ghosh

Facebook might be the most popular social network in the world, but advertisers and publishers alike should be wary of giving the company too much control, according to The Guardian's editor-in-chief, Katherine Viner.

Tech
Manchester City joins esports craze after signing video game player
Manchester City joins esports craze after signing video game player

Omar Oakes

Manchester City Football Club has signed its first esports player, who will represent the Premier League giant at tournaments and fan events.

Advertising
Virgin Media reveals secret of Bolt's speed in ambitious anthology-style ad
Virgin Media reveals secret of Bolt's speed in ambitious anthology-style ad

Simon Gwynn

Virgin Media has again teamed with Usain Bolt for a new 100-second TV ad that delves into what it means and how it feels to be the world's fastest man.

Marketing
Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says
Adidas should reconsider Messi sponsorship after tax fraud conviction, fan survey says

Omar Oakes

Nearly two-thirds of sports fans think Adidas should reconsider its sponsorship arrangements with Lionel Messi, a snap poll has found following the global football star's conviction for tax fraud.

Media
Govt bill stops short of charging Sky and Virgin Media to air ITV and Channel 4
Govt bill stops short of charging Sky and Virgin Media to air ITV and Channel 4

Omar Oakes

ITV has welcomed a new bill in parliament which it says could pave the way for retransmission fees to be introduced for pay-TV broadcasters carrying free-to-air channels.

 

Also in the news
Popeyes takes to Facebook Live to bring a 'Drive-Thru' to chicken fans

Viewers could win a Popeyes meal for National Fried Chicken Day

Young people say security is top emotional need in Channel 4/Starcom poll

Security is the top need for young people followed by building good relationships, according to research from Channel 4 and Starcom.

Vice Media acquires Garage magazine to cover art and design content

Vice Media, the youth media company, is expanding its remit to include art and design content after it took a majority stake in Garage Magazine.

Single customer view: big challenge, big reward
Promoted
Single customer view: big challenge, big reward

What's holding you back from realising the maximum value from your customer data?

3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three
Promoted
3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three

Thinkbox

Chaka Sobhani, chief creative officer at Leo Burnett, reveals three great ads she admires but had nothing to do with.

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