Does supermarket advertising lack ambition? + latest from Brexit, Facebook & Twitter

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Campaign: Brands July 04, 2016

Brand news and analysis, powered by Marketing Latest Does supermarket advertising lack ambition? Sonoo Singh Following the Morrisons, Asda and Co-operative creative reviews, and ahead of a possible Sainsbury's pitch, Campaign explores how supermarkets are using advertising and what that says about their ambition and core marketing strategy. Advertisers are shooting themselves in the foot by demanding 100% viewability James Coulson Although demanding 100% viewability seems sensible and fair, Infectious Media's James Coulson illustrates how this could actually be detrimental to advertiser campaigns in both cost and results. Want great marketing? Be more Iceland Matt Edwards WCRS' chief executive Matt Edwards explains why marketers should be more like Iceland than England's football team. It's possible to become 10% more creative Dino Burbidge A new experiment suggests that sending electro "tickles" through your brain may boost your creativity, writes Dino Burbage. Media sector faces 'dismal' outlook post-Brexit Omar Oakes The UK media sector faces a "dismal" outlook following the country's vote to leave the European Union, according to a report from Enders Analysis. Banks to trial payments using Facebook and Twitter accounts Omar Oakes Bank customers may soon be able to exchange money on social media on Facebook or Twitter. Watch: Five key trends in the future of shopping Georgina Brazier Leo Burnett's brand activation agency Arc London held the annual FutureShop event last week, showcasing the hottest new start-ups in the tech retail space. Campaign headed down to speak to vendors about five key retail trends of the future. Osborne plans corporation tax cut Omar Oakes George Osborne has announced plans to cut corporation tax to attract investment in the UK from business following last month's vote to leave the European Union. Sheba's bizarre cat spot takes the edge off a stressful week Unruly Sheba's "What cats want" is easily one of the stranger ads in recent memory. The six questions marketing leaders are mulling post-Brexit Jon Goldstone After over twenty years working in marketing roles in companies such as Kraft, Pepsico and Unilever I've been thinking about the impact that Brexit will be having on the marketing leaders in these organisations. Promoted Where next for creatives in digital advertising? Stephen Graves Cannes played host to a gathering of adland's greatest minds at Campaign and AOL's future-focused debate Promoted 3 great ads I had nothing to do with: Chaka Sobhani on Levi's, Volkswagen and Three Thinkbox Chaka Sobhani, chief creative officer at Leo Burnett, reveals three great ads she admires but had nothing to do with. Campaign Jobs Senior Brand Manager - Food and Drink £50000 - £60000 per annum + car allowance, bonus and benefits Jarlett de Grouchy, London Global Head of Marketing, Digital Media and Product £75000 - £85000 per annum + Bonus Ultimate Asset, London Senior Brand Manager - Shops Design £50000 - £60000 per annum + bonus + benefits Jarlett de Grouchy, London Brand Manager £40000 - £45000 Per Annum 10% bonus + benefits Veritas Partnership Ltd, M4/M40 corridor – Bucks/Berks/Oxon Insight Executive (fixed term appointment, 12 months) £36,148 - £42,654 Home Office, London Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London PR SENIOR ACCOUNT MANAGER (SAM) One of the best packages available!! Sleek Talent, London (Central), London (Greater) Senior Brand Manager Excellent Basic Salary + Bonus + Pension + Medical Cover New York Bakery Co., M4 Corridor CRM Manager Competitive & based on experience Travel Republic, Kingston Upon Thames Director of Consumer Propositions Competitive Three, Maidenhead, Berkshire

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