Meet the 25-year-old behind Vote Leave's ads; Pokémon Go; Lena Dunham and 'Girls' producer rally New Yorkers to remove guns from 'Bourne' posters

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Campaign 18:05 July 14, 2016

The five things you need to know today Most read The 25-year-old behind Vote Leave's ads Maisie McCabe While the politicians campaigning to keep the UK in the EU toured Soho to consult with some of the best minds the ad industry has to offer, the Leave ads were developed by a 25-year-old with a shoestring team. Tech McDonald's might be Pokémon Go's first sponsor - but not in the UK Shona Ghosh Pokémon Go has promised sponsored locations in future, and it appears McDonald's may be the first brand to sign up - at least in the US. Advertising Lena Dunham and 'Girls' producer rally New Yorkers to remove guns from 'Bourne' posters Ilyse Liffreing A novel form of protest against gun violence ignites a firestorm online Marketing Starbucks will serve freshly baked bread with Princi investment Shona Ghosh Starbucks will start serving freshly baked goods in store for the first time, after investing in a top Milan bakery. Media Telegraph launches display ads with guaranteed 10-second viewability Gideon Spanier The Daily Telegraph is promising advertisers will only have to pay for digital display ads if they are 100% viewable for ten seconds. Also in the news Pokémon Go explained for marketers Pokémon Go has just been released in the UK, after generating huge hype in its launch markets of the US, New Zealand and Australia. Watch Campaign's technology editor Shona Ghosh find out why the game is so compelling. A view from Dave Trott: Not everything is FMCG Sociologists have taken over advertising. Sadiq Khan urges creatives to back '#Londonisopen' campaign London mayor Sadiq Khan has called on creatives to help tell the world that the capital is open for business, despite the UK's decision to leave the European Union. Promoted Why location is as important as the message in mobile marketing Stephen Graves Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages Promoted The Great Outdoors: Sean Kinmont, co-founder & creative director of 23red Ocean Campaign and DOOH specialists, Ocean, talk to top creatives about the creative power and potential of digital out-of-home - from London and Cannes Campaign Jobs Creative Services Director Negotiable Signal Group, Edinburgh, City of Edinburgh Sales Account Director - client direct, digital - £55k + £50000 - £55000 per annum + bonus Ultimate Asset, London, West End Media Planning Director - Independent Media Agency £38000 - £45000 per annum + Great Agency Benefits Ultimate Asset, London ACCOUNT MANAGER– Telecoms and Retail – South West London agency – c. £30k c. £30k Judi Patton, London (Central), London (Greater) Business Innovation Director Up to £70k + Benefits DOE Mavis Recruitment, London (Central), London (Greater) ACCOUNT MANAGER / SENIOR ACCOUNT MANAGER - Creative agency - London dependent on experience Judi Patton, London (East), London (Greater) Creative Design Manager £45k to £50k eFinancialCareers Ltd, London (Central), London (Greater) Senior Marketing Executive Competitive+ Benefits eFinancialCareers Ltd, Shoreditch, London Creative - Theme Parks Competitive Merlin, Acton, London head of planning | marketing Competitive wagamama, London (Central), London (Greater)

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