Monday 11 July 2016

Make no mistake, the vote for Brexit is a vote against digital; Sponsor Nike congratulates Portugal on shock Euro 2016 triumph

Campaign 18:05

Campaign 18:05
July 11, 2016
The five things you need to know today

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Make no mistake, the vote for Brexit is a vote against digital
Make no mistake, the vote for Brexit is a vote against digital

Andy Pemberton

Digital disruption has created big winners but, for most people, it has made the world a scary place.

Tech
Google beacon technology helps bring The BFG's dream jars to life
Google beacon technology helps bring The BFG's dream jars to life

Shona Ghosh

Entertainment One has become the first company to make commercial use of Nearby Notifications, Google's beacon tech, to promote the upcoming remake of The BFG.

Advertising
RKCR/Y&R campaign for BBC Olympics coverage suggests Bolt may be a cheetah
RKCR/Y&R campaign for BBC Olympics coverage suggests Bolt may be a cheetah

Simon Gwynn

The BBC has kicked off the campaign for its coverage of the Rio 2016 Olympic Games in August with a first ad from RKCR/Y&R, which aired off the back of Andy Murray's victory in the Wimbledon men's final yesterday.

Marketing
Sponsor Nike congratulates Portugal on shock Euro 2016 triumph
Sponsor Nike congratulates Portugal on shock Euro 2016 triumph

Simon Gwynn

Nike sent congratulations to Portugal as Cristiano Ronaldo and his teammates lifted the European Championship trophy last night - marking the first time the country has won a major tournament.

Media
Sun launches Popcorn magazine to support News Corp sister brand Sky Cinema
Sun launches Popcorn magazine to support News Corp sister brand Sky Cinema

Shona Ghosh

The Sun newspaper has launched Popcorn, a monthly film magazine, in time for the launch of Sky Cinema.

 

Also in the news
Visit Norway "Sheep with a view" by Mr H London

Two million sheep are released into the Norwegian wilderness every year, with freedom to roam wherever they like. Visit Norway's campaign follows the adventures of four of them - Frida, Erik, Kari, and Lars.

WPP shores up European presence post-Brexit with Belgian agency acquisition

WPP's Grey has acquired Famous, a Belgian creative agency operating in French, Flemish and Dutch.

Compare this: Meerkats owner expected to be worth £2bn

The company that owns Comparethemarket.com, insurer BGL Group, is planning an initial public offering next year that could see it valued at as much as £2bn.

What's the key to getting personal ads right?
Promoted
What's the key to getting personal ads right?

Staff

Campaign and Quantcast gathered advertising industry experts across leading brands and agencies to consider the crossover between data and creativity.

May's Aerial Awards winner: Radio Clyde Creative for Henry's Honda
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