Tuesday 12 July 2016

Burberry's Bailey steps down, Aldi to sponsor Team GB in Tokyo as it releases new ad

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 12, 2016

Latest

Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot
Aldi will sponsor Team GB in Tokyo 2020 as it releases new spot

Shona Ghosh

Aldi is upping its commitment to Team GB, extending its sponsorship from Rio 2016 up to Tokyo 2020.

Burberry replaces Bailey as CEO in wider shakeup
Burberry replaces Bailey as CEO in wider shakeup

Shona Ghosh

Burberry has replaced Christopher Bailey as chief executive in a wider management-level shakeup to try and reverse its declining fortunes.

Oxford Street signs agency to talk up its credentials as world's top shopping destination
Oxford Street signs agency to talk up its credentials as world's top shopping destination

Simon Gwynn

The business improvement district covering London's Oxford Street has appointed marketing and representation agency Wasserman as it seeks to reposition itself as a globally unrivalled shopping destination.

Google beacon technology helps bring The BFG's dream jars to life
Google beacon technology helps bring The BFG's dream jars to life

Shona Ghosh

Entertainment One has become the first company to make commercial use of Nearby Notifications, Google's beacon tech, to promote the upcoming remake of The BFG.

From hapless to hero: The changing face of dads in advertising
From hapless to hero: The changing face of dads in advertising

I-Hsien Sherwood

A new survey finds most young dads don't recognize themselves in commercials. But a handful of brands are forging a path beyond the lazy cliches.

Why location is as important as the message in mobile marketing
Promoted
Why location is as important as the message in mobile marketing

Stephen Graves

Mobile marketing is changing the way that brands interact with customers - with location adding a new layer of context and insight to brand messages

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