Friday, 8 July 2016

Macaulay Culkin stars in Comparethemarket ad, Sky Cinema launches with nostalgic campaign, Chinese plot Champions League rival

Campaign Breakfast Briefing

Campaign Breakfast Briefing
July 08, 2016

Latest

Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground
Comparethemarket.com takes 35-year-old Macaulay Culkin to the fairground

Shona Ghosh

Comparethemarket.com is pushing its Orange Wednesday replacement, Meerkat Movies, with a new spot from VCCP starring a slightly less fresh-faced Macaulay Culkin.

Chinese plot to form rival football competition to Champions League
Chinese plot to form rival football competition to Champions League

Omar Oakes

China's richest man is planning to launch a rival football competition to the Champions League by luring top European clubs into a breakaway league.

Sky Cinema launches with stardust ad campaign and E.On sponsorship
Sky Cinema launches with stardust ad campaign and E.On sponsorship

Omar Oakes

Sky is promoting the launch of Sky Cinema, its rebranded suite of movie channels, with a nostalgic ad featuring quotes from well-known films.

Nike's Ronaldo video is most shared ad of Euro 2016
Nike's Ronaldo video is most shared ad of Euro 2016

Unruly

Nike's "The Switch" is the most shared video ad from Euro 2016, according to new data released today by Unruly.

Volkswagen teams up with LG to create 'connected car' technology
Volkswagen teams up with LG to create 'connected car' technology

Simon Gwynn

Volkswagen has signed an agreement with LG to collaborate on the development of "connected car" technology.

Rio 2016: Why brand sponsorship is about more than just great creative
Rio 2016: Why brand sponsorship is about more than just great creative

Nick Fuller

The Olympics generates some brilliant advertising - but sponsors can achieve much more by striving to create a lasting social impact, writes Nick Fuller, founder of EdComs and former head of education for the London 2012 Games.

Brexit: what Asia makes of UK's vote to leave EU
Brexit: what Asia makes of UK's vote to leave EU

Staff

Campaign Asia-Pacific has sought the views of agency bosses and technical experts on what the major Asian countries' relationship with a post-Brexit UK will look like.

Give exceptional advertising the reward it deserves
Promoted
Give exceptional advertising the reward it deserves

Martin Bromfield, VP advertising EMEA, comScore

As the advertising community heads en masse to Cannes, preparing to lionise (quite literally) all that is inspiring and creative about our industry, take a moment to consider how their work is celebrated

Navigating the storm
Promoted
Navigating the storm

Staff

The 2016 Brightcove Publishers' Forum put the spotlight on the trials and opportunities facing the industry

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